Marketing Manager

About Us

Utkarsh Global Foundation (formerly known as Utkarsh Star Mitra Mandal) is a nationwide nonprofit organization committed to promoting the welfare of society. In collaboration with government bodies, we focus on various sectors including environmental protection, animal welfare, women’s education and empowerment, social justice, and disaster preparedness, with the goal of creating a better world for all living organisms and human beings.

Retail Company Background Needed!!!

Job Summary

We are seeking a dynamic and experienced Marketing Manager to lead and enhance our marketing efforts, elevating our brand presence. The ideal candidate will have at least 3 years of marketing experience in the NGO sector and a deep understanding of 360-degree marketing strategies. The Marketing Manager will be responsible for developing and implementing integrated marketing plans that drive engagement, increase visibility, and support our mission.

Key Responsibilities

1. Strategy Development

• Develop and execute comprehensive marketing strategies aligned with the NGO’s mission, vision, and goals.
• Create and manage annual marketing plans, including budgeting and timelines.

2. Brand Management

• oOversee the development and maintenance of the NGO’s brand identity, ensuring consistency across all channels.
• Craft compelling narratives and messaging that resonate with stakeholders, donors, and the community.

3. Digital Marketing

• Design and implement digital marketing campaigns, including social media, email marketing, SEO/SEM, and online advertising.
• Analyze digital metrics and adjust strategies to optimize performance and engagement.

4. Content Creation

• Produce high-quality content for various platforms, including websites, social media, blogs, newsletters, and press releases.
• Coordinate with designers, writers, and other creatives to ensure cohesive and impactful content.

5. Event Marketing

• Plan and execute marketing strategies for events, fundraisers, and campaigns.
• Manage logistics, promotions, and post-event evaluations to measure success and identify areas for improvement.

6. Partnerships and Outreach

• Build and maintain relationships with media, influencers, community organizations, and other stakeholders.
• Identify and leverage opportunities for partnerships and collaborations to enhance the NGO’s visibility and impact.

7. Monitoring and Reporting

• Track and analyze marketing performance metrics, including campaign effectiveness, audience engagement, and ROI.
• Prepare regular reports and presentations for senior management and stakeholders.

8. Team Leadership

• Manage and mentor a team of marketing professionals and volunteers.
• Foster a collaborative and innovative work environment.

Experience Required – Min 4 to Max 8 Yrs

Job Types: Full-time, Permanent

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Application Question(s):

• What is your current CTC?
• What is your ECTC?
• What is your Notice Period?
• What is your Location?

Work Location: In person