Marketing Manager

Roles & Responsibilities:

1. Brand and Project Identity:

• Develop and manage the brand's overall identity and project-specific branding.

• Ensure consistent communication across print, digital, and events.

2. Budget Management

• Prepare and track marketing budget for maximum budget and resource optimization to meet objectives and goals.

• Track ROI for offline and integrated campaigns.

3. Market Research and Collaboration:

• Monitor market trends, customer preferences, and competitor activities.

• Collaborate with the sales team to gather insights and refine promotional strategies.

4. Media Buying and Partnerships:

• Strategically plan and procure media buying across print, digital, and outdoor platforms to maximize reach and impact.

• Manage vendor negotiations and relationships to ensure cost-effectiveness and timely execution.

• Identify and explore high-value sponsorship opportunities that align with the brand’s goals to enhance visibility and audience engagement.

5. Event Management:

• Plan and execute key events like property launches, open houses, broker events, trainings, and client appreciation events.

• Manage vendor coordination and event logistics efficiently.

6. Public Relations:

• Build and maintain relationships with the media; oversee press releases for launches and milestones.

• Manage influencer collaborations and establish thought leadership.

• Submit and oversee award and recognition entries.

7. Customer Journey:

• Map and personalize customer experiences for the enquiry funnel within show galleries and sales galleries.

• Create tailored sales kits and scripts for buyers and partners.

• Curate thoughtful gifts and goodies for brokers and partners during key events.

8. Compliance and Permissions:

• Obtain permission from Trakheesi for event activations and marketing initiatives, ensuring full compliance with regulations.