Marketing Manager

Main Duties and Responsibilities

• Develop and execute the marketing strategy ensuring alignment with the company strategy and objectives meeting, in parallel, customers needs and maximizing profits
• Define the yearly marketing business plan based on extensive and comprehensive market research and company objectives
• Research and analyze market trends and competitors and develop marketing plans, campaigns and activities accordingly
• Create targeted marketing campaigns that help raise brand and service awareness using different mediums and channels and addressing different audiences and segments
• Plan and lead on the digital marketing strategy for the company
• Set and manage the marketing budget, monitor the effective utilization by adhering to the guidelines whilst optimizing costs and assessing return on investment
• Develop and implement a creative calendar of events that fosters traffic and increases customer engagement
• Design a solid CSR strategy and follow through the implementation with internal and external stakeholders
• Build and maintain solid relationships with key industry players, partners and agencies to best serve the interests of the company
• Continuously coordinate with internal stakeholders for successful initiatives and results
• Create and develop reports and analyze data and figures to be used in future campaigns and activities
• Develop creative briefs for all communication platforms including print, digital and video
• Conceptualize, create engaging content and implement campaigns ensuring the alignment of communications and messaging across all channels