Marketing Manager

Description:

The Marketing Manager will report to the Chief Operating Officer and is responsible for developing and leading the cross-functional execution of the marketing strategy. The Marketing Manager will own branding, passive lead generation, and marketing key performance indicators, manage the marketing team and vendor relationships, develop content, and administer marketing platforms such as the company website and social media.

Essential Duties and Responsibilities:

• Create, manage, and optimize the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Manage relationships with marketing vendors and consultants.
• Optimize the company website, SEO, and paid search campaigns to generate client leads.
• Utilize CRM and marketing automation to enhance client engagement and lead nurturing.
• Develop and oversee dashboards and reporting tools to track lead generation, conversion rates, and ROI across all marketing channels.
• Monitor and analyze key performance indicators to guide decision-making and maximize marketing impact.
• Maintain company website, including the creation and management of content, product pages, resources, and more.
• Manage all email and online advertising campaigns.
• Manage print advertising campaigns including brochures, catalogs, flyers, business cards, banners, etc.
• Design, order, and maintain an inventory of promotional swag for tradeshows.
• Create and manage product photography and videography.
• Manage all branding activities such as logos, email signatures, style guide, swag, and customer facing documents and content.
• Administration of all new and existing marketing platforms including WordPress, Account Engagement, Google AdWords, Microsoft Advertising, Google Analytics, Google My Business, Call rail, YouTube, Vimeo, LinkedIn, and Facebook.
• Assist business development with targeted lead generation activities.
• Support product design team and orchestrate the launch of new products and services.
• Develop product positioning, value propositions, and messaging that resonates with different buyer personas.
• Work alongside product management team to create customer-facing product collateral such as catalog, data sheets, brochures, technical briefs, and presentations.

Requirements:

• Strong attention to detail.
• Strong verbal and written communication skills.
• Bachelor’s degree in business, marketing, communication, or relevant field of study (required).
• 5+ years of experience delivering successful marketing content that can be tied to increased revenue, increased customer retention, or increased customer education (required).
• Crisp, clear, and compelling presentation of content as well as excellent writing and editing skills (required).
• Expertise in SEO, PPC, and marketing analytics (required).
• Experience with Adobe Creative Suite (required).
• Proficient with Microsoft Office Suite (required).
• Ability to direct and/or write, shoot, edit, and produce short promotional video content and product photography (required).
• Experience with Salesforce or equivalent CRM (recommended).
• Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (recommended).
• Experience with WordPress (recommended).
• 2+ years of B2B marketing experience (recommended).
• Supervisory experience (recommended).