Marketing Manager

About the Company

Liquidity is the leading AI-driven private credit firm globally. With multiple credit funds and facilities focused on North America, Asia-Pacific, Europe and the Middle East. The firm's patented machine learning and decision science technology enables it to deploy more capital through more deals faster than any firm in capital markets history, establishing it as the fastest-growing provider of credit financing to mid-market and late-stage companies. Liquidity is backed by leading global financial institutions including Japan's largest bank, MUFG Bank Ltd., Spark Capital and KeyBank. At Liquidity, we foster a dynamic, high-performance environment where innovation and excellence are the standard. Our open-door culture encourages collaboration and initiative, while our rapid growth creates exceptional opportunities for professional development. We are seeking ambitious and driven individuals who want to be part of a firm that is reshaping the future of global private credit.

About the Role

Are you a data-driven marketer with a passion for building high-impact digital campaigns that deliver measurable results on a global stage? The Performance Marketing Specialist is a key hire at Liquidity, ideal for a self-driven, ambitious professional with experience across European, APAC, or US markets. In this role, you’ll combine strategic precision with hands-on execution, developing and optimising data-led campaigns that strengthen brand positioning, drive lead generation, and accelerate growth across multiple channels. With deep expertise in SEO/SEM, paid social, digital ad buying and advanced CRM tools, you will help shape Liquidity’s digital presence within the financial services sector. PR knowledge is a valued advantage. As Performance Marketing Specialist, you’ll take full ownership of campaign strategy, creative direction and content delivery for paid search, paid social and SEM initiatives, crafting messaging and assets that resonate with the right audiences and perform across platforms. Partnering with leading external digital agencies, you’ll oversee media planning, buying and optimisation, ensuring each campaign achieves maximum efficiency and measurable success. Reporting to the VP Marketing & Communications, you’ll work closely with our in-house content, design and events teams, as well as agency partners and business units across regions. Based in our Abu Dhabi office, this role offers an exciting opportunity to combine analytical depth with creative agility, perfect for a marketing professional who is passionate about using data, technology and storytelling to drive brand growth and performance.

Responsibilities :

• Develop and execute integrated performance marketing strategies with clear KPIs, ROI benchmarks and growth targets, overseeing paid search, paid social and SEM campaigns
• Lead campaign creation and content direction, ensuring compelling creative assets and messaging for multiple platforms and audience segments
• Manage the complete campaign workflow from audience segmentation, creative briefing and media buying to optimisation, analytics tracking and detailed reporting
• Collaborate effectively with digital marketing agency for media buying, placement optimisation and seamless campaign delivery; strong agency/vendor management is essential
• Leverage CRM tools and set up marketing platforms to enhance audience insights and automate nurture flows, improving lead generation and conversion rates
• Oversee website and content optimisation initiatives, including regular content reviews, SEO best practices, funnel enhancements and analytics-based performance improvements
• Build and launch targeted digital campaigns across multiple channels and regional markets, optimising reach and engagement
• Support investor relations and sales teams with tailored marketing collateral such as pitch decks, reports and website enhancements, working closely with graphic designers
• Set up and maintain marketing analytics tools and frameworks to align campaign performance with business outcomes, enabling real-time reporting and actionable insights into ROI, lead generation, conversion rates and channel performance for leadership
• Coordinate pre- and post-event marketing initiatives, including content development, EDMs, newsletters and campaign follow-up activities
• Ensure all marketing collateral meets regional regulatory and compliance standards
• Manage translations and localisations of marketing materials for international markets as required
• Apply PR knowledge for media outreach, event amplification and reputation management where relevant

Qualifications :

• 5–8 years of hands-on experience in performance marketing, digital strategy and campaign management within financial services, fintech, private equity, asset management, SAAS or related B2B sectors
• Proven success driving paid search, paid social, SEM and programmatic campaigns across multiple geographies, with strong ROI delivery
• Deep expertise in SEO/SEM, conversion funnels, A/B testing, analytics platforms, CRM systems and marketing automation tools
• Strong agency and vendor management skills, with the ability to brief, coordinate and hold partners accountable for deliverables and performance
• Demonstrated ability to translate strategic objectives into creative content direction and impactful messaging aligned to audience and market expectations
• Solid understanding of B2B lead-generation, funnel optimisation, and content-driven growth strategies
• Working knowledge of website optimisation, digital analytics, and multi-channel campaign reporting tied to commercial results
• Excellent written and verbal communication skills in English
• Strong project management capabilities with the ability to juggle multiple campaigns across time zones under tight deadlines
• Experience collaborating with senior leadership, investor relations and sales teams, aligning marketing activity with revenue and capital-raising objectives
• Global outlook with exposure to European, US or APAC markets preferred
• Entrepreneurial mindset with the ability to work independently in a fast-paced, high-growth environment