Social Media Manager - Conrad Abu Dhabi Etihad Towers

Social Media Manager - Conrad Abu Dhabi Etihad Towers

Social Media Manager will be responsible for creating the hotels social media strategies in order to increase brand awareness and customer engagement over each of the hotels 12 social media channels. Must be able to analyse the long term needs of the properties social media strategy whilst sharing monthly reports to support findings and suggest areas of improvements.

Essential Functions:

• Social Media Management: Develop creative and engaging social media strategies for each of our pages. Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels.
• Content Creation: Plan and create monthly content calendars. Oversee, schedule and deliver content across different platforms using scheduling tools such as Sprinklr. Work together with the content creator and graphic designer to create engaging multimedia content across multiple platforms. Coordinate and manage internal and external video and photoshoots together with the content creator.
• Campaign Management: Develop, launch and manage new competitions, organic and paid F&B and rooms campaigns through Meta Business Manager, and Meta Ads.
• Influencer Marketing Together with the Director of Communications form key relationships with influencers and coordinate influencer visits and deliverables with internal teams when required
• Community Management: Manage and facilitate social media communities by responding to social media posts and developing discussions
• Campaign Performance: Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Meta insights. Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity. Analyse competitor activity. Recommend improvements to increase performance. Set targets to increase brand awareness and increase customer engagement.
• Analytics & Reporting: Produce monthly activity reports including monthly KPI and others
• Online Presence: Assists in ensuring our websites and 3rd party online platforms are up to date with relevant and accurate information.

What are we looking for?

We are looking for an energetic talented individual to join our team whose creativity will result in creating captivating content for all of the properties social media channels.

The chosen candidate must have exceptional organizational skills and a high level of creativity and out of the box thinking in order to prepare exciting content calendars with engaging content.

• 3 years of experience as a Social Media Specialist or similar role
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Good understanding of social media KPIs
• Excellent multitasking skills
• Critical thinker and problem-solving skills
• Team player
• Great interpersonal, presentation and communication skills
• Good time-management skills

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For over a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its . Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all!