Marketing Manager

Position Summary for Marketing Manager:

• Management and implementation of our traditional marketing and digital channels, through existing B2B and B2C channels.
• Develop and lead marketing strategies to deliver customer-centric, multi-channel marketing programs to drive awareness, lead generation and customer retention.
• Manage day-to-day marketing activities and process improvements as needed.
• Responsible for Marketing programs in support of all new product launches.
• Collaborate effectively with outside agencies and consultants, product marketing, sales, and technical teams on marketing programs.
• Manage all social media planning and execution.
• Manage and optimize all eCommerce platforms and portals — oversee product listings, content accuracy, brand consistency, and SEO alignment across key online channels (Amazon, Shopify, Northern Tool, proprietary in-house and customer-hosted sites, et all).
• Drive e-comm pricing, promotions, and compliance strategy — collaborate with sales and finance to set competitive online pricing, execute promotional campaigns, and ensure MAP adherence while protecting margins.
• Analyze performance and enable cross-functional excellence — track KPIs to optimize conversion and visibility, coordinate with IT and operations for system integrations, and apply emerging eCommerce trends to strengthen digital growth.
• Website development and continuous improvement activities per defined metrics/KPI’s.
• Analyze the effectiveness of marketing strategies to continuously improve customer conversion.
• Adjust departmental plans and priorities to ensure agility and address resources and operational challenges in a timely fashion.
• Proactively coordinate weekly/monthly meetings; prepare agendas and minutes as needed.
• Stay abreast on relevant industry activities and trends. Oversee marketing research and apply to marketing strategies as appropriate.
• Train, motivate, and help develop staff to meet the current and future needs of the department and the company. Support and challenge others to do their best work, while serving as a role model and mentor.
• Proactively brainstorm marketing and business-building ideas with cross-functional stakeholders.
• Develop and sustain strong working relationships with all functions of the organization.
• Provide marketing support as necessary for tradeshows, seminars, and industry sponsorships, etc.
• Perform other duties as requested.

• Bachelor’s Degree in marketing or another business-related field.
• 5 plus years experience in a mid-level marketing role.
• Marketing experience within a manufacturing environment supporting a sales team a plus.
• Ability to develop and execute marketing strategies to drive awareness, interest, and lead generation.
• Collaboration and proactive cross-functional communication a must.
• E-Commerce marketing experience.
• Entrepreneurial mind-set with enthusiasm for seeking out new growth opportunities.
• Self-starter, resourceful and capable of handling multiple projects at one time, driving execution and meeting deadlines.
• Ability to work independently in a fast-paced environment.
• Plans, prioritizes, and organizes work effectively to product measurable results.
• Excellent oral and written communication and presentation skills.
• Strong decision making and problem-solving skills.