Marketing Manager

About The Role

At Versuni Türkiye, we are the market makers — unlocking new categories like air fryers, espresso machines, steamers and wet & dry sticks, shaping consumer behaviour through powerful insights, driving smart innovation, and delivering bold activations.

Now, we’re looking for a strategic, commercially minded, and insight-driven Marketing Manager to take full end-to-end ownership of their category — from strategy localization to portfolio planning, from P&L to 360° marketing execution.

This role will be responsible for Versuni’s key growth engines: Garment Care and Climate Care.

In This Role, You Will

🔹 Lead your category like a business – owning strategy, 360 activation, financials, pricing, forecasting, and commercial plans

🔹 Work cross-functionally with Sales, Supply Chain, Digital, Trade Marketing & global teams

🔹 Analyse performance & continuously optimize for growth

If you’re ready to lead, collaborate, innovate — and create real business impact — this is your seat at the table.

The Impact You’ll Make

• Owns end-to-end P&L management, from topline to bottom-line, across short- and long-term horizons (1 month to 3 years), in close collaboration with Finance and Commercial Excellence teams
• Builds and maintains an 18-month rolling forecast aligned with market trends and category ambitions
• Plans and executes portfolio strategy with optimal product positioning and competitive pricing
• Localizes global strategy based on deep consumer insights drawn from market and consumer data
• Designs and activates a 360° marketing calendar—from pull to push, offline to online—to drive brand awareness and conversion in close collaboration with shopper marketing and media teams
• Conducts pricing and profitability analyses to support business goals and category growth
• Tracks and analyses KPIs including sales, market share, profitability, and brand funnel metrics
• Drives in-store excellence (online and offline) through high-impact visibility and activation programs in partnership with Trade Marketing and E-Commerce teams
• Collaborates with the Sales team to define SKU/channel strategies tailored to customer and channel needs
• Analyses advertising and campaign performance to maximize ROI
• Optimizes go-to-market strategies continuously based on data and performance learnings
• Takes initiative and demonstrates strong ownership to drive category growth and brand mental availability
• Works cross-functionally with global and local teams, effectively taking and giving initiative as needed
  
  

The Skills And Knowledge You’ll Bring

• Bachelor’s degree in related areas
• 8-10 years relevant marketing and/or commercial experience, preferably with global FMCG /consumer goods industry background
• Solid knowledge of category strategy design with full financial ownership, portfolio strategy design, activation design, content development and pricing strategy
• Detailed P&L management, data analysis and commercial acumen are very critical for this role.
• Language skills: English and Turkish (Fluent English is critical for this role)
• Effective global stakeholder management skills
• Strong commercial skills with strategical way of working
• Skilled at managing large marketing budgets and act towards business objectives
  
  

What We’ll Give You In Return

• Competitive base salary | benchmarked against global industry and market leaders
• Hybrid working model | effectively combining working from the office & home, depending on team dynamics and business needs
• Annual incentive program | reflecting your contributions
• Meal & Mobile allowance | ensures a greater flexibility, convenience, and support for individual preferences
• Car & Fuel benefit | supports your commute and business connectivity
• Insurance & Pension coverage | very comprehensive medical insurance, pension plan and life/accident insurance coverage for every employee's peace of mind
• Recognition Program | awards/rewards for employees who dare to win with a growth environment
• Reduced working hours | enjoy short Fridays during the summer period
• Product discounts | on all Versuni products which are sold under the Philips brand and our other brands
• An office that feels like home | easily accessible and modern office location in Istanbul with lots of tasty lunch choices around
  
  

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?