Marketing Manager

Benefits:

• Bonus based on performance
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Profit sharing
• Training & development
• Vision insurance
• Wellness resources

We are seeking an experienced, hands-on Marketing Manager to lead all marketing efforts across So Hospitality Group. We are looking for someone who thrives in a dynamic environment, balances strategy with execution, and enjoys being out in the field connecting directly with our teams, guests, and communities.

The ideal candidate is both creative and analytical, with a deep understanding of digital and traditional marketing, community outreach, and brand development. You’ll be responsible for driving growth and sales, ensuring consistent brand presence across all concepts, and executing initiatives that enhance visibility and guest engagement.

Key Responsibilities

• Oversee and execute marketing initiatives for all brands
• Develop and implement comprehensive marketing strategies, campaigns, and calendars
• Create, manage, and update digital content, including social media, email marketing, and websites
• Design and produce marketing materials using Adobe Creative Suite
• Set up, manage, and track paid ad campaigns, KPIs, and performance metrics
• Manage and optimize CRM tools for guest communication, retention, and loyalty programs
• Lead field, community, and event marketing including on-site activations, partnerships, and sponsorships
• Manage relationships with third-party vendors, marketing agencies, photographers, and media partners to ensure brand consistency and timely execution
• Conduct regular on-site visits to all locations to ensure marketing materials, messaging, and guest experiences align with brand standards
• Collaborate closely with operations, culinary, and event teams to support promotions and storytelling
• Analyze performance data, prepare reports, and adjust marketing strategies to maximize ROI
• Support public relations and local media outreach to enhance brand visibility
• Represent the company at community and industry events as a brand ambassador
• Oversee weekly performance review meetings to evaluate marketing initiatives, present key insights, and drive continuous improvement across campaigns

Required Qualifications

• 3+ years of marketing experience in marketing. Preferred hospitality, F&B, or a related consumer-facing industry
• Strong knowledge of digital and traditional marketing channels
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva is a plus
• Excellent communication, leadership, and organizational skills.
• Ability to balance strategic planning with hands-on execution including content creation, posting, and activation
• Occasional weekend availability for events, activations, or special promotions
• Consistent location visitation required to maintain strong relationships with on-site teams and ensure marketing accuracy

Preferred Qualifications

• Proven experience managing paid advertising, KPIs, and CRM tools
• Demonstrated experience in vendor and agency management, including third-party relationships
• Experience with influencer partnerships, PR campaigns, and community outreach
• Background in hospitality, restaurant group, or lifestyle brand marketing
• A creative mindset with an eye for brand storytelling and guest engagement
• Passion for food, beverage, and delivering memorable experiences