Marketing Manager

Youth & Young Adult Brands ( Biscolata, Boombastic, Nutymax, Papita )

Who We’re Looking For

A strategic, hands-on Marketing Manager with a strong passion for consumer insight, portfolio growth, and commercial impact in FMCG. You turn insights, analytical skills into action, lead cross-functional teams, and deliver measurable results.

Key Responsibilities

• Build and execute brand strategy and multi-year growth roadmap.
• Translate market/consumer insights into product, comms, and channel plans.
• Lead portfolio management (pricing, pack architecture, formats).
• Own A&P budgeting and contribute to brand P&L measure and optimize ROI.
• Orchestrate 360° communication (creative + media) with agencies; optimize performance across TV/digital/social/Influencer/BTL.
• Partner with Sales & Trade Marketing on channel growth, in-store activations and activation plans.
• Coach ABMs/MTs; align internal and external stakeholders (R&D, Supply, Finance, procurement, research, agencies).
• Track KPIs (market share, volume, revenue, profitability, MMM/ROAS, brand health ) and run continuous improvement.

Qualifications

• 10+ years in marketing with team management experience.
• Excellent command of English; strong communication and stakeholder leadership.
• Commercial acumen (pricing, promo economics, channel dynamics, profitability).
• Analytical mindset; advanced planning & organizational skills.
• Passion for marketing with can do attitude.
• Experience leading agencies/research partners and cross-functional teams; coaching/people leadership.

Location

• Balance Güneşli – Istanbul