Marketing Manager

Key Responsibilities

• Define and execute a strong brand positioning strategy to establish MAF Retail s discount business as a leading value-oriented retailer.
• Develop and implement annual marketing plans aimed at attracting cost-conscious customers and increasing market share.
• Lead the creation of 360 marketing campaigns across digital, social media, ATL, and BTL channels.
• Collaborate with cross-functional teams including sales, operations, product, and communications to align marketing goals with business objectives.
• Oversee in-store promotions, activations, and customer engagement events to drive brand visibility and footfall.
• Conduct market research to analyze consumer behavior and identify growth opportunities.
• Manage agency relationships, media planning, and creative production to ensure campaign quality and consistency.
• Monitor performance metrics and ROI, optimizing campaigns for maximum impact.
• Manage the marketing budget efficiently to achieve strategic objectives.

Ideal Profile

• Bachelor s degree in Marketing, Business, or a related field.
• 7+ years of proven experience in marketing, preferably in retail or FMCG sectors.
• Strong background in brand strategy, communication, and integrated campaign management.
• Hands-on experience in digital marketing (SEO, SEM, paid media, and social campaigns).
• Proficiency in executing ATL and BTL initiatives, including in-store activations.
• Analytical and data-driven mindset with strong decision-making abilities.
• Excellent leadership, presentation, and communication skills.

Skills Set

• Brand Strategy and Positioning
• Integrated Marketing Campaigns
• Digital Marketing and Performance Analytics
• Consumer Research and Insights
• Budget Management and ROI Tracking
• ATL and BTL Execution
• Cross-functional Collaboration