Marketing Manager

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Vacancy E-commerce Manager Job Overview

Overseeing the day-to-day marketplace
E-commerce operations, customer service, updates, listings, promotions, product marketing, maintenance and performance
Creating and launching ongoing promotional activity at the product level and defining the channel strategy by SKU (i.e. which e-commerce channels the products will be sold on and when)
Building, managing and developing long-term e-commerce relationships in order to achieve targeted sales revenues by increasing the brand's online presence (domestic and international)
Leading and negotiating annual agreements with e-commerce partners
Developing a plan, KPI and targets to achieve for each e-commerce partner
Define and implement the go-to-market strategy with cross-functional teams (marketing, supply chain and sales)
Identify and implement new e-commerce trends and business growth opportunities

Requirements

Proven experience in e-commerce management
Strong analytical skills and experience with web analytics tools
Excellent communication and leadership skills
Ability to work in a fast-paced environment and manage multiple projects together

Skills

Proven experience in fashion or apparel e-commerce management
Knowledge of online fashion retail trends and consumer behavior
Strong analytical skills to track sales, conversion rates, and customer engagement
Experience with web analytics tools and e-commerce platforms (Shopify, Magento, WooCommerce, etc.)
Excellent communication and leadership skills
Ability to manage multiple fashion campaigns and product launches simultaneously
Understanding of inventory management, sizing, and seasonal product cycles
Expertise in product listings, promotions, merchandising, and fashion marketing
Strategic planning for online fashion channels and brand positioning
Negotiation skills for e-commerce partnerships and collaborations
Ability to define KPIs and targets for online fashion sales growth
Awareness of international fashion markets and trends
Cross-functional collaboration with marketing, supply chain, and sales teams