Marketing Manager

Job Overview
We are seeking a dynamic and experienced Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel strategies. This role involves developing innovative marketing campaigns, analyzing performance metrics, and managing various marketing channels to enhance our market presence. The Marketing Manager will play a pivotal role in shaping our brand identity and expanding our customer base across B2B and B2C markets.

Responsibilities

• Develop and execute comprehensive marketing strategies across multiple channels including social media, email, print, and digital advertising.
• Manage and optimize campaigns on platforms such as Facebook Advertising, Google AdWords, and other paid media channels.
• Directly manage and create all content marketing efforts, including copywriting, blog posts, and multimedia content creation using Adobe Creative Suite.
• Implement SEO best practices to improve website visibility and organic search rankings.
• Utilize marketing automation tools to streamline campaigns and nurture leads effectively.
• Conduct market research to identify trends, customer needs, and competitive insights to inform marketing strategies.
• Analyze campaign performance using Google Analytics and other analytics tools; prepare reports to measure ROI and KPIs.
• Manage e-commerce platforms and maintain websites built on WordPress or similar CMS; incorporate HTML as needed for customization.
• Coordinate product management activities related to marketing initiatives, ensuring alignment with sales goals.
• Collaborate with sales teams to develop advertising sales strategies that support revenue growth.
• Manage budgets for marketing campaigns ensuring efficient allocation of resources while maximizing impact.

Requirements

• Proven experience in digital marketing, content marketing, SEO, social media marketing, and multichannel marketing strategies.
• Strong proficiency in Adobe Creative Suite, Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and marketing automation tools.
• Knowledge of HTML, WordPress development, and e-commerce platforms is preferred.
• Excellent copywriting skills with the ability to craft compelling messages tailored for different audiences.
• Experience with performance marketing techniques including PPC campaigns and analytics-driven optimization.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong research skills to stay updated on industry trends and emerging technologies in digital marketing.
• Demonstrated ability to work collaboratively across teams including sales, product management, and creative departments. Join us as a Marketing Manager to lead innovative campaigns that elevate our brand presence while utilizing your expertise in cutting-edge marketing tools and strategies!

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Work Location: In person