Marketing Manager

Job Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives. The ideal candidate will have a strong background in digital marketing, content creation, and multichannel strategies. This role requires a creative thinker with excellent analytical skills who can effectively manage campaigns across various platforms to drive brand awareness and customer engagement.

Duties

• Develop and implement comprehensive marketing strategies that align with business goals.
• Oversee SEO efforts to enhance organic search visibility and website traffic.
• Manage social media marketing campaigns across platforms, including Facebook Advertising.
• Execute multichannel marketing initiatives, including email marketing and print advertising.
• Collaborate with the sales team to support advertising sales and B2B marketing efforts.
• Utilize Adobe Creative Suite for designing promotional materials and content creation.
• Analyze campaign performance using Google Analytics and other analytics tools to optimize marketing efforts.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Create compelling copy for various channels, ensuring alignment with brand voice and messaging.
• Manage budgets for marketing campaigns while ensuring effective allocation of resources.
• Implement marketing automation tools to streamline processes and improve efficiency.
• Oversee e-commerce strategies to enhance online sales performance.
• Maintain WordPress websites, ensuring content is up-to-date and optimized for user experience.

Skills

• Proficient in digital marketing techniques, including performance marketing and content marketing.
• Strong knowledge of SEO best practices and analytics tools such as Google Analytics.
• Experience with advertising sales and B2B marketing strategies.
• Familiarity with HTML for basic website management.
• Excellent research skills to inform strategic decisions.
• Strong copywriting abilities to create engaging content across multiple formats.
• Experience in managing budgets effectively within a marketing context.
• Knowledge of marketing automation platforms to enhance campaign efficiency.
• Proficiency in Adobe Creative Suite for design tasks.
• Ability to analyze data and derive actionable insights for continuous improvement. If you are passionate about driving successful marketing campaigns and have the skills necessary to excel in this role, we encourage you to apply!

Job Type: Full-time

Pay: From $5,000.00 per month

Benefits:

• Employee discount

Work Location: In person