Marketing Manager

About Us: Sharp Industries is a leading manufacturer of high-quality machine tools, committed to innovation and precision engineering. We serve a diverse range of industries, offering tailored solutions that empower our customers to excel. Join our dynamic team to drive impactful marketing strategies and promote cutting-edge products.

Job Overview
The Marketing Manager will play a pivotal role in developing and executing marketing strategies that align with business goals. This position involves market analysis, customer relationship management, dealer-focused B2B initiatives, B2C marketing strategies, and collaboration across teams to strengthen our market presence, drive revenue growth, and ensure customer retention.

What you’ll do

• Develop and implement comprehensive marketing plans to promote machine tool products and services.
• Collect and analyze data and information about end-user customers to enhance customer retention and foster repeat business for products and services.
• Expand B2C marketing efforts to attract new end users, driving interest and purchases directly and indirectly from machine tool consumers.
• Design and execute B2B marketing strategies to support dealer relationships, enhance partnerships, and drive dealer sales.
• Create targeted campaigns and materials to communicate value propositions effectively to dealers and end user customers.
• Work closely with dealers to provide marketing support, including co-branded initiatives and training on product promotion strategies.
• Collaborate with sales teams to align marketing initiatives with dealer objectives and strengthen dealer relationships.
• Analyze market trends, competitor activities, and customer behavior to identify opportunities for growth.
• Manage digital marketing efforts, including SEO, SEM, social media, and email campaigns.
• Create compelling content for product launches, brochures, presentations, and advertisements tailored to both B2B and B2C audiences.
• Organize and oversee trade shows, exhibitions, and other industry events to engage with dealers and showcase product offerings.
• Monitor and report on campaign performance, providing actionable insights to optimize future efforts.
• Maintain consistent brand messaging, maximize brand exposure and ensure adherence to corporate standards.

Basic qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, preferably in manufacturing or industrial sectors.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple projects and meet deadlines.
• Innovative thinker with experience in driving dealer engagement and end user customer loyalty initiatives.

Preferred qualifications

• Strong understanding of digital marketing, analytics tools, and CRM platforms.
• Experience with B2B and B2C marketing, including the development of effective strategies for dealers and end consumers.
• Proven ability to collect and utilize customer data for retention and growth strategies.

Why join us?

• Be part of a forward-thinking organization that values creativity and innovation.
• Work in a collaborative and supportive environment.
• Opportunities for professional growth and development.

Industry

• Machinery Manufacturing

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• Paid time off

Work Location: In person