Marketing Manager

Overview

The Manager of Marketing will lead the development and execution of CieloVision’s marketing strategy to accelerate pipeline growth, expand brand presence, and support both direct and channel-driven revenue. This role is critical to scaling our partner ecosystem, including Technology Services Distributors (TSDs), Technology Solutions Providers (TSPs), and Value-Added Resellers (VARs).

The position will work closely with the CRO and Sales Leadership to build high-impact programs for field sales, channel partners, and customer audiences. The ideal candidate has experience in B2B SaaS, understands channel-centric go-to-market strategies, and can both plan and execute in a fast-paced environment.

Key Responsibilities

• Channel & Partner Marketing (Priority Focus)
• Build and execute marketing programs that support channel recruitment, enablement, and partner-sourced revenue.
• Develop partner toolkits, co-marketing materials, and joint messaging with TSDs, VARs, MSPs, and integrators.
• Support TSD channel programs through enablement materials, campaign support, and content creation.
• Produce partner launch plans, case studies, vertical messaging, and product education content.
• Manage partner events, webinars, and enablement activities.
• Demand Generation & Content
• Build and execute campaigns that generate qualified pipeline for direct and channel sales.
• Manage website content, SEO, and conversion improvement.
• Own social media posting schedule and content, with emphasis on LinkedIn.
• Develop sales collateral, one-pagers, product briefs, presentations, and demo script content.
• Support content and messaging for industry events and conferences.
• Marketing Operations & Analytics
• Track funnel performance, partner attribution, and campaign ROI.
• Manage marketing platforms and communication tools.
• Build reporting dashboards and provide visibility to CRO, Channel Leadership, and ELT.

Key Performance Metrics

• Channel-sourced and influenced pipeline growth.
• Number of activated channel partners and seller participation.
• Engagement and utilization of TSD and VAR programs.
• Marketing-generated qualified leads.
• Website traffic and conversion improvement.
• Social media reach and engagement.
• Event and trade show pipeline impact and ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–7 years of B2B marketing experience (SaaS or tech preferred).
• Experience supporting TSD/TSP/VAR channel models.
• Demonstrated ability to build and scale marketing programs.
• Experience using CRM and marketing automation tools.
• Strong writing and content development skills.
• Ability to work independently and manage multiple priorities.

Skills & Attributes

• Understanding of channel go-to-market models and partner ecosystems.
• Strong cross-functional communication skills.
• Hands-on content creation and execution ability.
• Data-driven approach to decision-making.
• Self-starter with high accountability and urgency.

About CieloVision

CieloVision delivers AI-enabled digital transformation for multi-location brands in Retail, Fitness, Family Entertainment Centers, Restaurants, Hospitality, and Franchise markets. We partner with industry-leading technology providers and channel organizations to drive intelligent environments, operational efficiency, and customer experience innovation.

Job Type: Full-time

Base Pay: $50,000.00 - $70,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Marketing: 3 years (Required)

Location:

• DFW, TX 75261 (Required)

Work Location: In person