Marketing Manager

Key Responsibilities

• Define and execute brand positioning and marketing strategy to establish MAF Retail Discount as a preferred value retailer.
• Develop annual marketing plans targeting cost-conscious consumers, driving traffic and sales growth.
• Lead integrated marketing campaigns across digital, traditional, and in-store channels (social media, SEO, SEM, print, radio, TV).
• Collaborate with the sales, operations, and product teams to ensure marketing aligns with commercial objectives.
• Manage in-store promotions, seasonal activations, and loyalty programs to enhance customer retention.
• Conduct consumer research and competitive analysis to identify trends and growth opportunities.
• Oversee digital performance, social media engagement, and e-commerce initiatives.
• Manage marketing budgets effectively, track ROI, and optimize campaign performance.
• Partner with creative agencies and internal teams to ensure consistent brand storytelling and visual identity.

Skills Set

• Brand Strategy and Positioning
• Integrated Marketing Communications
• Digital Marketing (SEO, SEM, Social Media, CRM)
• Consumer Research and Market Analysis
• ATL/BTL Campaign Management
• Budget and ROI Optimization
• Cross-Functional Leadership