Marketing Manager

Principal Consultant specializing in Executive Search and HR Consulting

About the Company:

It is UAE's premier general contractor, leads the industry with world-class expertise, emphasizing innovation and efficiency in our unwavering pursuit of excellence. As a contractor and developer specialized in luxury turnkey projects, they are committed to deliver bespoke construction services, crafting properties that embody true excellence and inspire aspirations, all with a steadfast dedication to client satisfaction across diverse construction sectors.

Job Overview

The Marketing Manager is responsible for managing and coordinating comprehensive marketing strategies and campaigns, ensuring alignment with the company's vision as a leading super-prime residential developer and contractor in the UAE. This role involves managing external agencies, overseeing brand development, coordinating project-related marketing initiatives, and maintaining consistency across all communication channels to reflect the company's premium image.

Key Responsibilities

Agency Coordination

• Establish and maintain clear and concise communication with appointed agencies to ensure alignment with the group's vision and values.
• Manage timelines, budgets, and deliverables for multiple agencies, ensuring seamless project execution and resolution of discrepancies.
• Optimize the efforts of each agency to meet marketing and business objectives, maximizing the Return On Investment (ROI).
• Regularly evaluate the agencies' performance to ensure effectiveness and implement improvements as needed.
• Coordinate with agencies to secure performance insights, evaluate strategies, and refine approaches.
• Schedule regular meetings with agencies to ensure alignment and monitor project progress.

Brand Development and Management

• Develop and maintain a robust brand identity, positioning the company as a leading super-prime residential developer and contractor in the UAE.
• Ensure all creative outputs, including brochures, digital content, and presentations, align with the brand's luxurious and premium positioning.
• Collaborate with internal departments to maintain brand consistency across all touchpoints.
• Shape key messaging and tone of voice to emphasize the exclusivity and luxury of new projects.

Public Relations and Media Outreach

• Oversee relations with the corporate Public Relations (PR) agency to secure media coverage in luxury publications and online platforms.
• Work with the PR agency to strategize media outreach and develop press releases for corporate projects, milestones, property launches, and other events.
• Review monthly PR reports and media coverage to ensure optimal brand exposure.
• Plan and oversee events for project launches, ensuring cohesive execution across social media, media coverage, and branding.
• Approve content such as press releases and articles to ensure alignment with the brand's tone and objectives, before final approval from the General Manager.

Marketing Asset Creation

• Supervise the creation of marketing materials, including brochures, fact sheets, website, signage, stationary, videos, Computer-Generated Imageries (CGIs) and property renderings.
• Ensure all marketing assets reflect a cohesive brand image across online and offline platforms.
• Guide the development of client presentations highlighting key project features in collaboration with the design team.

Stakeholder Coordination

• Serve as the primary contact between the company and real estate companies and brokers, managing Non-Disclosure Agreements (NDAs), brokerage agreements, and related communications.
• Coordinate and organize presentations for real estate agencies, client meetings, and high-net-worth investors.
• Manage cross-team coordination to streamline workflows and achieve marketing objectives.

Budget Management

• Oversee the allocation of the marketing budget, ensuring optimal distribution across agencies and materials.
• Prepare and present weekly reports to senior management on marketing activities, project statuses, and budget updates.

Team Management

• Oversee the operations of the marketing department by delegating tasks and balancing the workload efficiently.
• Provide support and guidance to ensure a clear and effective execution of the work.
• Maintain smooth communication and collaboration between the marketing team and other parties, aligning marketing efforts with business objectives.

Project-Specific Marketing Initiatives

• Collaborate with the marketing and branding agencies to establish and maintain a consistent brand identity, encompassing logo design, visual identity, and messaging.
• Work with the PR agency on strategy development, media outreach, and securing high-profile press coverage.
• Oversee media activations, interviews, and event-related branding to enhance luxury brand recognition.
• Ensure that all marketing agencies collaborate seamlessly for new project launches, integrating efforts across branding, PR and social media.

Key Requirements Education

• Bachelor's Degree in Marketing, Communications, or a related field.
• A Master's Degree in Marketing or Business Administration is preferred.

Experience

• 10-12 years of experience in a marketing role.
• Proven expertise in managing complex campaigns and cross-functional agency collaborations.
• Experience within the luxury sector, particularly within luxury brands, construction, or real estate.

Skills

• Exceptional project management and organizational skills.
• Strong creative and strategic thinking with a focus on luxury branding.
• Proficiency in digital marketing tools, social media management, and performance analytics.
• Excellent written and verbal English and Arabic communication skills with the ability to engage diverse stakeholders.

Personal Attributes

• Detail-oriented with a proactive, solutions-driven mindset.
• Strong interpersonal and leadership skills, fostering collaboration across teams.
• Commitment to upholding the premium standards of the brand.

PS : Due to large volume of application , only shortlisted candidates will be contacted.

Senior level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Construction