Marketing Manager

Job Overview
We are seeking an energetic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth across multiple channels. In this pivotal role, you will develop and execute comprehensive marketing strategies that enhance our market presence, engage target audiences, and support sales objectives. Your expertise in digital marketing, content creation, and multichannel campaigns will be instrumental in elevating our brand and expanding our reach. This position offers an exciting opportunity to shape innovative marketing solutions while collaborating with cross-functional teams to achieve measurable results.

Duties

• Develop, implement, and oversee integrated marketing strategies across digital, print, social media, and advertising channels to maximize brand visibility and engagement.
• Manage and optimize multichannel marketing campaigns utilizing SEO, social media marketing, email marketing, Google AdWords, Facebook Advertising, and performance marketing techniques.
• Conduct market research and analyze industry trends to identify new opportunities for growth in B2B (business-to-business) markets and e-commerce platforms.
• Create compelling content for various platforms including websites (WordPress), blogs, newsletters, and promotional materials; ensure consistency in messaging and branding.
• Utilize marketing automation tools to streamline campaigns, nurture leads, and improve conversion rates through targeted messaging.
• Monitor campaign performance using analytics tools such as Google Analytics; generate reports to evaluate ROI and inform future strategies.
• Collaborate with product management teams to align marketing initiatives with product launches and updates.
• Manage advertising sales efforts by developing attractive proposals for print advertising and digital placements.
• Oversee budgeting processes for marketing projects to ensure efficient allocation of resources while meeting campaign objectives.
• Lead creative development using Adobe Creative Suite for visual assets that resonate with target audiences.
• Maintain a strong understanding of HTML basics for website updates and content management on platforms like WordPress.
• Coordinate research efforts to gather insights on customer needs, competitors’ activities, and industry developments to refine marketing tactics.
• Foster a team environment that encourages innovation, continuous learning, and the achievement of ambitious goals.

Qualifications

• Proven experience in digital marketing, content marketing, SEO, social media marketing, and multichannel campaigns.
• Strong knowledge of Google Analytics, Google AdWords (now Google Ads), Facebook Advertising tools, and marketing automation platforms.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for content creation; familiarity with HTML is a plus.
• Demonstrated ability in B2B marketing strategies coupled with experience managing e-commerce initiatives.
• Excellent copywriting skills with the ability to craft engaging messages tailored to diverse audiences.
• Experience in product management or working closely with product teams is advantageous.
• Strong analytical skills with the ability to interpret data from various sources including Google Analytics and campaign reports.
• Exceptional project management skills with the ability to handle multiple campaigns simultaneously within budget constraints.
• Bachelor's degree in Marketing, Business Administration or related field; advanced certifications in digital or performance marketing are preferred. Join us as a Marketing Manager where your creativity meets strategic thinking! Be part of a dynamic environment that values innovation, collaboration, and results-driven success—helping us grow our brand while advancing your career!

Job Type: Contract

Pay: $65,736.27 - $79,166.26 per year

Work Location: In person