Marketing Manager

Job Overview
NOW HIRING: PART-TIME MARKETING MANAGERJoin One of the Area’s BEST Women’s Boutiques!(Voted Best Boutique Two Years in a Row)CoCo Couture, the region’s premier women’s boutique and home to over 100 top designers, is searching for an immediate hire for a Marketing Manager to join our dynamic, fashion-forward team. Position OverviewWe are seeking a creative, motivated, and detail-oriented individual to lead our boutique’s marketing initiatives. This part-time position (10–15 hours per week) is perfect for someone who thrives in a stylish, fast-paced environment and has a passion for both fashion and modern marketing. Key Responsibilities The Marketing Manager will be responsible for: • Creating eye-catching social media content across all platforms • Planning, coordinating, and executing marketing promotions to drive in-store and online sales • Designing and managing email campaigns, highlights, reels, and promotional graphics • Assisting with event planning, including special shopping events and seasonal launches • Strategizing to increase customer engagement and brand reach • Monitoring performance analytics to help guide future marketing direction • Collaborating with boutique leadership to ensure consistent branding and messaging Ideal Candidate • Strong knowledge of social media trends (Instagram, TikTok, Facebook a must) • Creative eye for fashion, photography, and visual storytelling • Excellent communication skills • Experience in marketing, retail promotion, event planning, or related fields preferred • Self-motivated, organized, and reliable Job Details • Immediate Opening • Part-Time: 10–15 hours per week • Flexible scheduling • Fun, energetic, fashion-centered work environment If you’re passionate about fashion, marketing, and growing a beloved local brand, we want to hear from you! Please send your resume to:cococoutureinfo@gmail.com

Criteria:

We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel campaigns. This role offers an exciting opportunity to manage innovative marketing strategies, oversee advertising efforts, and utilize cutting-edge tools to enhance our market presence across various platforms. The Marketing Manager will play a pivotal role in shaping our brand narrative and expanding our customer base through data-driven decision-making and creative execution.

Duties

• Develop and implement comprehensive marketing strategies that align with company goals, including SEO, social media marketing, and multichannel marketing campaigns.
• Manage digital advertising efforts such as Facebook Advertising, Google AdWords, and performance marketing to maximize reach and engagement.
• Oversee content marketing initiatives, including copywriting, blog posts, email marketing campaigns, and website content management using WordPress and HTML.
• Utilize analytics tools like Google Analytics to monitor campaign performance, analyze data trends, and optimize marketing efforts accordingly.
• Coordinate with sales teams to identify opportunities for advertising sales and B2B marketing collaborations.
• Manage marketing automation platforms to streamline campaigns and improve customer engagement.
• Supervise creative assets development using Adobe Creative Suite for print advertising, digital ads, and promotional materials.
• Conduct market research to identify emerging trends, competitive insights, and customer preferences.
• Oversee product management aspects related to marketing initiatives to ensure alignment with overall business objectives.
• Prepare budgets for marketing projects and monitor expenditures to ensure efficient use of resources.

Skills

• Expertise in SEO, social media marketing (including Facebook Advertising), email marketing, and digital marketing strategies.
• Proficiency with Adobe Creative Suite for content creation and visual design.
• Strong knowledge of multichannel marketing approaches including print advertising and e-commerce platforms.
• Experience with Google Analytics, Google AdWords, marketing automation tools, WordPress, HTML coding basics, and analytics reporting.
• Ability to craft compelling copy for various channels including blogs, ads, emails, and product descriptions.
• Skills in research methodologies to gather market intelligence and customer insights.
• Proven ability in sales support through advertising sales strategies and B2B outreach efforts.
• Competence in product management coordination alongside creative teams.
• Excellent budgeting skills with the ability to manage multiple projects within allocated resources. This position is ideal for a strategic thinker with a passion for innovative marketing solutions who thrives in a fast-paced environment dedicated to growth and brand excellence.

Job Type: Part-time

Pay: $14.00 - $22.00 per hour

Expected hours: 12 per week

Work Location: In person