Marketing Manager

Freedom Boat Club of Michiana is on the hunt for a full-time Marketing Manager to join our core leadership team. This is an entrepreneurial and creative opportunity with an established business and brand. The Marketing Manager will own our entire marketing playbook: elevating brand awareness, supporting membership growth, and strengthening partnerships and community engagement. We are seeking an experienced professional who can develop and execute targeted, data-driven campaigns and build authentic and engaging relationships with partners and members.

About Freedom Boat Club

Established in 1989 in Sarasota, FL, Freedom Boat Club is the largest boat club in the world, providing hassle-free boating for 90,000+ members on waterways around the world. Freedom Boat Club members enjoy unlimited daily boating without any of the headaches of private ownership. We own the boats and do all the work so members can focus of the fun!

Key Responsibilities

Marketing Strategy and Brand Management

• Primary ownership for the development and execution of FBC’s annual marketing plan and campaign initiatives
• Conduct market research to understand macro industry trends, local market developments, competitor offerings, and member preferences to inform the overall marketing strategy and growth targets
• Create and execute comprehensive multi-channel marketing plans and content creation for the club’s website, email campaigns, social media, and promotional materials, showcasing the boating lifestyle and member benefits
• Manage the club’s brand identity, ensuring consistent messaging with FBC Corporate marketing initiatives and materials
• Track and report key performance indicators (KPIs), such as membership growth, lead conversion rates, and marketing campaign performance/ROI

Member and Community Engagement

• Leverage partnerships with marinas, local businesses, and community organizations to enhance brand visibility, strengthen ties and attract prospective members
• Identify and plan local event participation and sponsorship opportunities relevant to FBC business and member interests
• Enhance member satisfaction and retention through member engagement initiatives, such as member events and social media activity
• Monitor and analyze membership trends (growth and churn) across multiple dimensions including, location, demographics, usage patterns, etc.

Qualifications

• 5+ years of experience in business development, marketing, or account management, preferably in the boating, hospitality, or membership-based industry
• Proven track record of developing and executing multi-channel marketing campaigns with measurable results
• Strong understanding of digital marketing, including social media, SEO, email campaigns, and content creation
• Proficiency in CRM software (e.g., Salesforce, HubSpot), marketing analytics tools, and Microsoft Office Suite
• Exceptional communication and interpersonal skills to engage with diverse audiences
• Ability to work flexible hours, including weekends and evenings, to attend events or meet with prospective members

Preferred Skills

• Knowledge of the boating industry, including recreational boating trends and customer preferences, is highly desirable.
• Experience with subscription-based or membership-driven business models.
• Creative mindset with a focus on innovative, targeted marketing strategies.

Benefits

• Competitive salary with individual and company performance-based bonuses
• Participation in employer sponsored health plan
• Professional development opportunities and industry memberships
• Discounted Freedom Boat Club membership for personal use
• Flexible hours, hybrid in-office and remote work environment, and paid time off