Marketing Manager

Overview

We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth across diverse channels. This role involves developing comprehensive marketing strategies, managing digital and traditional campaigns, and leveraging data analytics to optimize performance. The ideal candidate will possess a strong background in multichannel marketing, content creation, and digital advertising, with a focus on delivering measurable results. As a key member of our team, you will play a vital role in enhancing our market presence and supporting overall business objectives through innovative marketing solutions.

Duties

• Develop and implement integrated marketing strategies that align with company goals, emphasizing multichannel approaches including digital, print, and social media marketing.
• Oversee content marketing initiatives, ensuring compelling copywriting and engaging visuals that resonate with target audiences.
• Manage social media platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase brand awareness and engagement.
• Plan and execute advertising campaigns using Google AdWords, Facebook Advertising, and other digital advertising platforms to maximize reach and ROI.
• Utilize SEO best practices to improve organic search visibility and website traffic; oversee website management using WordPress, HTML, and related tools.
• Analyze website performance and campaign metrics through Google Analytics and other analytics tools to inform strategic decisions.
• Coordinate email marketing campaigns using marketing automation platforms to nurture leads and retain customers.
• Conduct market research to identify industry trends, customer needs, and competitive insights for targeted marketing efforts.
• Collaborate with product management teams to develop go-to-market strategies for new offerings.
• Manage budgets for marketing campaigns ensuring cost-effective allocation of resources.
• Lead efforts in performance marketing by tracking KPIs, optimizing campaigns for conversion rates, and reporting on ROI.
• Support sales teams by creating promotional materials and providing insights into customer engagement patterns.
• Maintain an up-to-date understanding of industry best practices in B2B marketing, e-commerce strategies, and print advertising.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or a related field; advanced certifications are a plus.
• Proven experience in digital marketing, content creation, SEO, social media management, and multichannel campaign execution.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding basics, and marketing automation tools.
• Strong knowledge of Google Analytics, Google AdWords (now Google Ads), Facebook Advertising platform, and email marketing platforms.
• Familiarity with performance marketing techniques including A/B testing and conversion rate optimization.
• Experience with B2B marketing strategies within e-commerce environments is highly desirable.
• Excellent research skills coupled with the ability to craft compelling copy that drives engagement.
• Strong analytical skills to interpret data from various sources for continuous improvement.
• Ability to manage multiple projects simultaneously while adhering to deadlines.
• Effective communicator capable of collaborating across departments to achieve unified goals. This position offers an exciting opportunity for motivated professionals eager to make a significant impact through innovative marketing practices. We welcome applicants who are committed to excellence in digital strategy execution while fostering inclusive engagement across diverse audiences.

Pay: $24.00 per hour

Expected hours: 28.0 per week

Work Location: In person