Marketing Manager

We are seeking a creative, strategic, and tech-forward Marketing Manager with experience in the senior living industry and a strong understanding of AI-driven marketing tools. This role will lead brand strategy, digital marketing, lead-generation campaigns, and community engagement, using AI innovations to improve efficiency, personalization, and visibility.

Why Join Our Team:

• Competitive Pay
• Daily Pay Program
• Daily Complimentary Meals
• Paid holidays
• Only 30 days wait for Full Benefits
• 401K match
• Tuition Assistance
• Life Insurance and EAP program
• We are serving-hearted and respect the dignity of each individual
• We celebrate life and have fun
• We encourage participation in order to make a difference in the community

Key Responsibilities

• Develop and implement comprehensive marketing strategies to grow occupancy and brand awareness across multiple senior living communities.

• Lead digital marketing efforts, including website content, SEO/SEM, paid advertising, social media, email campaigns, and analytics.

• Use AI tools (e.g., ChatGPT, Jasper, HubSpot AI, predictive analytics platforms) to enhance content creation, automate workflows, and improve campaign performance.

• Oversee marketing collateral, brochures, events, and community-level outreach.

• Analyze key performance metrics and deliver clear, data-driven recommendations.

• Manage relationships with internal teams, agency partners, and community leadership.

• Ensure all messaging aligns with brand standards and regulatory compliance for senior living.

What we need from you:

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s a plus).

• 3–5+ years of marketing experience, preferably in senior living, healthcare, or hospitality.

• Demonstrated knowledge of AI-based marketing tools and emerging technologies.

• Strong understanding of digital platforms: Google Ads, Analytics, Meta Business Suite, CRM/lead management systems.

• Excellent writing, storytelling, and communication skills.

• Ability to manage multiple projects in a fast-paced environment with high attention to detail.

• A passion for serving older adults and contributing to a mission-driven organization.

Westmont Living is an equal opportunity employer; however, all candidates must complete a post offer employment physical, TB test, drug testing, fingerprinting/criminal background check, and reference checking to meet licensing regulations within our industry