Marketing Manager

Job Summary
We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel campaigns. This role offers an exciting opportunity to manage innovative marketing strategies across various platforms, utilizing tools such as SEO, social media marketing, and marketing automation to enhance our market presence and engagement.

Duties

• Develop and execute comprehensive marketing strategies aligned with company goals, including SEO, social media marketing, and multichannel campaigns.
• Manage digital marketing efforts such as email marketing, Google Analytics analysis, Google AdWords campaigns, Facebook Advertising, and marketing automation tools.
• Conduct market research to identify trends, customer needs, and competitive insights to inform campaign development.
• Collaborate with product management teams to align marketing strategies with product launches and updates.
• Monitor campaign performance through analytics tools; optimize performance marketing strategies based on data insights.
• Manage budgets for various campaigns ensuring effective allocation of resources across channels.
• Lead B2B marketing initiatives to build relationships with partners and clients.

Experience

• Proven experience in digital marketing roles with a focus on SEO, social media marketing, and multichannel campaign management.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding basics, Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
• Experience with performance marketing strategies such as paid search and social media advertising.
• Knowledge of e-commerce platforms and product management processes is highly desirable.
• Ability to analyze data effectively to inform decision-making and optimize campaigns.
• Prior experience in B2B marketing environments is preferred. This role offers an engaging environment for a creative marketer eager to lead innovative campaigns that make a measurable impact on brand growth.

Pay: $51,229.49 - $75,000.00 per year

Benefits:

• Health insurance
• Paid time off

Work Location: In person