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Marketing Manager
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Frederik Meijer Gardens & Sculpture Park promotes the enjoyment, understanding, and appreciation of gardens, sculpture, the natural environment, and the arts. Meijer Gardens is ranked among the 100 most visited art institutions in the world. The organization embraces the concept of a major cultural attraction centering around horticulture & sculpture. Meijer Gardens' commitment is to create a legacy of lifelong learning, enjoyment, and a rich cultural experience for generations to come.
Department: Marketing
Supervisor: Sr. Director of Marketing & Sales
Pay Type: Salary, Full-time
Compensation: The salary for this position ranges from $80,410 to $108,790, depending on experience and qualifications.
Position Summary: The Marketing Manager provides strategic leadership for all marketing initiatives, driving brand visibility, audience engagement, and institutional growth. This role supports the development and execution of annual and seasonal marketing strategies, oversees creative production, and ensures consistent brand storytelling across print, digital, and experiential platforms. Leading a multidisciplinary team, the Marketing Manager sets clear goals, manages performance, and fosters innovation through emerging technologies and tools. The Marketing Manager is responsible for managing the marketing budget, monitoring KPIs, and optimizing campaigns based on data insights. The Marketing Manager collaborates closely with cross functional teams and external partners to align marketing efforts with organizational priorities while upholding values of inclusion, accessibility, and environmental responsibility. Acting as a key institutional representative, this role ensures unified messaging and strategic alignment across all channels.
Essential Functions
- Strategic Leadership & Department Management
- Implement annual and seasonal marketing plans and campaigns to support attendance, visibility and audience engagement.
- Coordinate and lead the day-to-day activities of a multidisciplinary marketing team, setting clear goals, priorities, and accountability.
- Manage and provide expertise on creative production processes, brand storytelling, and integrated campaigns across print, digital, and experiential platforms
- Ensure that all marketing initiatives and materials reflect organizational values of inclusion, accessibility, and environmental responsibility, while ensuring
- Manage all creative assets, photography, video, and design files to ensure consistency and proper archiving.
- Execute the advertising and media plans, including placement, and managing trades with local and national outlets.
- Collaborate with internal departments to align marketing efforts with programmatic, curatorial, and event goals.
- Budgeting & Performance Management
- Track and manage the marketing budget, ensuring expenses with approved allocations and fiscal guidelines.
- Monitor key performance (KPIs) and campaign indicators, adjust based on data to improve effectiveness and ROI.
- Support leading quarterly and annual reports of marketing performance, reporting results to senior leadership as needed.
- Use available predictive analytic tools to support forecasting attendance trends and optimizing media placements.
- Innovation & Technology Integration
- Apply available and emerging marketing technologies to improve content creation, project management, and media targeting.
- Research new digital tools and trends to enhance efficiency, brand alignment and audience engagement.
- Encourage innovation within the team through continuous learning and professional development.
- Collaboration & Organization Alignment
- Collaborate with cross-functional (e.g., Guest Services, Events, Development, and Education) teams to ensure consistent messaging and campaign alignment.
- Coordinate as a representative with media contacts, vendors, and community partners in order to support marketing initiatives.
- Promote and model open communication and collaboration within the marketing team and across departments.
- Other duties as assigned.
Education and / or Qualifications preferred:
- Education: Bachelor’s degree in marketing, communications, or related field required. Master’s degree required.
- Experience:
- 5+ years of progressive marketing experience, with at least 3 years in a marketing managerial or supervisory role.
- Salesforce Marketing Cloud or a comparable CRM, highly preferred.
- Skills/Knowledge/Licenses:
- Proven success in managing marketing planning, campaign development, and multi-channel media management.
- Proven experience in digital and traditional media buying, including agency coordination.
- Demonstrated proficiency with project management applications and tools (e.g., Monday.com)
- Ability to communicate and present at all level within the organization.
- Ability to demonstrate intermediate proficiency in graphic design and photography.
- Ability to demonstrate proficiency in Salesforce Marketing Cloud or a comparable CRM.
- Ability to monitor and manage project and departmental budgets effectively, ensuring alignment with organizational goals and compliance with financial policies.
- Ability to consistently uphold organizational values of inclusion, accessibility, and environmental responsibility within language, visuals and practices.
- Working knowledge of content management systems (CMS) and open-source CMS.
- Working knowledge of business and AI-driven tools for content creation, analytics, and project management.
Working Conditions: Standard work hours are typically 40 hours per week, with flexibility required during peak campaign periods or urgent deadlines. Occasional travel may be required for meetings, events, or conferences. Physical demands include the ability to regularly move up to 20 pounds (e.g., loading/unloading supplies, tools, and equipment). The position may occasionally require ascending or descending a ladder. This position has time-sensitive projects and performance targets. The role involves occasional object manipulation with or without assistance and efficient navigation of the workspace to access essential resources. This position is primarily office-based, requiring frequent computer use, strategic planning, and communication with internal and external stakeholders. Basic mobility is expected throughout offices, grounds, and exhibition areas, with the ability to observe details at close range and communicate information accurately. Occasionally, may be required to work outdoors under inclement weather conditions.
As part of our onboarding process, all new hires are required to complete our background check.
Frederik Meijer Gardens & Sculpture Park is an Equal Opportunity Employer.
We believe in fostering a diverse and inclusive workplace.
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