Marketing Manager

Welcome to Pyramid Global Hospitality, where people come first. As a company that values its employees, Pyramid Global Hospitality is dedicated to creating a supportive and inclusive work environment that fosters diversity, growth, development, and wellbeing. Our commitment to a People First culture is reflected in our approach to employee development, employee benefits and our dedication to building meaningful relationships.

Pyramid Global Hospitality offers a range of employment benefits, including comprehensive health insurance, retirement plans, and paid time off, as well as unique perks such as on-site wellness programs, local discounts, and employee rates on hotel stays. In addition, Pyramid Global Hospitality is committed to providing ongoing training and development opportunities to help our people build the skills and knowledge they need to advance their careers.

Whether you are just starting out in the hospitality industry or are a seasoned professional, Pyramid Global Hospitality offers a supportive and collaborative work environment that encourages growth and fosters success, in over 230 properties worldwide. Join their team and experience the benefits of working for a company that values its employees and is committed to creating exceptional guest experiences.

Check out this video for more information on our great company!

About our property:

Welcome to the Virginia Guesthouse
Opening in April 2026, the Virginia Guesthouse is a 214-room hotel featuring 25,000 square feet of conference and event space located on the beautiful Grounds of the University of Virginia. Making its debut in the spirited WAHOO community, the Guesthouse will offer a vibrant and inspiring setting for guests, conference attendees, faculty, and students alike.
We’re building a team that’s as welcoming and dynamic as the guests we’ll serve. Whether you’re an experienced hospitality professional or just starting your career, you’ll have the opportunity to learn, grow, and make a meaningful impact in a supportive, people-first environment.
If you’re passionate about hospitality and ready to shape the guest experience from day one, join us—and be part of something special at the Virginia Guesthouse.

What you will have an opportunity to do:

The Marketing Manager will lead all marketing, branding, and digital communication efforts to support the successful launch and ongoing growth of Virginia Guesthouse. This role is responsible for developing and executing strategic marketing plans, managing all digital channels, and driving awareness, engagement, and revenue for the hotel.

This position is ideal for a creative, highly organized, and digitally savvy marketer with strong experience in social media, content creation, email marketing, website management, and analytics.

Key Responsibilities

Brand & Strategy

• Develop and execute comprehensive pre-opening and ongoing marketing plans.
• Ensure brand consistency across all channels and touchpoints.
• Collaborate with internal teams, agency partners, and creative providers (photographers, videographers, designers).

Social Media Management

• Plan, produce, and publish content for social media platforms, including Instagram, Facebook, TikTok, and LinkedIn.
• Engage with followers, respond to messages, and maintain an active digital community.
• Track analytics and adjust strategy to improve engagement, reach, and conversions.

Website & CMS Management

• Oversee hotel website updates, imagery, offer pages, landing pages, and navigation through the CMS.
• Maintain accuracy and consistency across third-party listings, local directories, and OTA presence.
• Implement SEO best practices in coordination with digital partners.

Email Marketing

• Create and deploy email campaigns promoting offers, events, hotel news, and seasonal messages.
• Segment lists and optimize for engagement, open rates, and booking conversion.
• Manage pre-stay and post-stay guest email communications where applicable.

Content Creation & Management

• Write compelling copy for web pages, social posts, ads, brochures, and collateral.
• Manage photography and video needs, including coordination of shoots and creative direction.
• Maintain a robust content calendar that aligns with business goals, events, and seasonal campaigns.

Campaigns & Promotions

• Develop and execute integrated marketing campaigns supporting leisure, group, and university-related business.
• Support hotel opening, special events, packages, programming and community partnerships.
• Manage paid media initiatives in collaboration with external partners.

Analytics & Reporting

• Monitor KPIs including website traffic, social performance, email metrics, and booking trends.
• Produce monthly reporting and insights to guide strategy and budget allocation.
• Evaluate campaign ROI and make data-driven recommendations.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality, or related field.
• 3–5+ years of marketing experience, ideally within hospitality, travel, or lifestyle brands.
• Strong knowledge of social media strategy, content production, and platform analytics.
• Experience with CMS platforms and website content management.
• Proficiency with email marketing tools and CRM platforms.
• Working knowledge of Google Analytics, SEO, and digital marketing best practices.
• Proficiency in Canva with strong graphic design skills; ability to create visually compelling content for digital and print.
• Strong writing, editing, and brand storytelling skills.
• Ability to juggle multiple deadlines in a fast-paced environment.
• Pre-opening hotel or university-associated marketing experience is a plus.

What are we looking for?

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality, or related field.
• 3–5+ years of marketing experience, ideally within hospitality, travel, or lifestyle brands.
• Strong knowledge of social media strategy, content production, and platform analytics.
• Experience with CMS platforms and website content management.
• Proficiency with email marketing tools and CRM platforms.
• Working knowledge of Google Analytics, SEO, and digital marketing best practices.
• Proficiency in Canva with strong graphic design skills; ability to create visually compelling content for digital and print.
• Strong writing, editing, and brand storytelling skills.
• Ability to juggle multiple deadlines in a fast-paced environment.
• Pre-opening hotel or university-associated marketing experience is a plus.

Compensation:

Pyramid Global Hospitality is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.