Marketing Manager

ABOUT US

Anker Innovations is a global leader in consumer electronics and smart technology. Our brands — Anker, Nebula, eufy, and Soundcore — deliver innovative products to millions of customers worldwide. With over 4,000 employees across Asia, Europe, the Middle East, and the United States, we continue to expand our global footprint and seek exceptional talent to join our growing team.

ABOUT THIS ROLE

We are looking for an experienced and strategic Marketing Manager to lead integrated marketing initiatives that drive brand awareness, consumer engagement, and business growth across multiple channels. The role requires a senior marketer who combines creative vision with strong analytical and commercial sense — capable of shaping the full-year marketing calendar, optimizing resources, and delivering impactful campaigns tailored for the Middle East market.

RESPONSIBILITIES

Annual Campaign Planning & Execution

• Lead the planning and implementation of full-year product and brand marketing campaigns, covering launches, awareness initiatives, and tactical promotions.
• Collaborate with headquarters and regional teams to ensure local relevance and brand consistency.
• Track and analyze campaign performance for continuous improvement.

Budget Planning & Optimization

• Develop, manage, and optimize the annual marketing budget across channels and campaign types.
• Ensure resource efficiency and high ROI through data-driven decision-making.

Media, KOL & Stakeholder Management

• Build and maintain relationships with local media, key opinion leaders (KOLs), and strategic stakeholders to expand brand influence.
• Lead media buying, PR, and partnership negotiations to ensure maximum reach and visibility.
• Develop proactive PR and communications initiatives reinforcing Anker’s leadership positioning in the market.

Joint Marketing with Key Accounts

• Partner with key accounts and retail/e-commerce players to design joint campaigns that enhance exposure and strengthen partnerships.
• Align communication strategies with partner objectives for better mutual results.

Conversion & Traffic Optimization

• Work closely with e-commerce and digital marketing teams to drive efficient traffic generation and conversion optimization.
• Apply digital tools and performance data analysis to improve funnel efficiency, brand visibility, and customer acquisition.

Online & Offline Campaign Integration

• Online: Lead digital advertising, influencer activation, content localization, media buying, and PR operations.
• Offline: Support events, experiential activations, and trade partnerships, ensuring creative coherence and local relevance.
• Guarantee seamless integration between online and offline activities for unified customer experience.

Cross-functional Collaboration & Leadership

• Collaborate with regional sales, product, and e-commerce teams on marketing objectives and business goals.
• Manage local marketing team members and agency partners with hands-on leadership and high execution standards.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree or above in Marketing, Business Administration, Communications, or related fields.
• Minimum 8 years of progressive experience in integrated marketing, brand management, or strategic communications — ideally within consumer electronics, FMCG, or tech industry.
• Proven success in planning and executing 360° marketing campaigns combining online and offline channels.
• Strong understanding of digital ecosystems — media buying, social media, influencer marketing, content strategy, and PR management.
• Solid experience in budget management, ROI analysis, and performance optimization .
• Established relationships within the Middle East media and influencer landscape preferred.
• Excellent communication, leadership, and stakeholder management skills.
• Strategic thinker with creative drive and strong data-driven decision-making ability.
• Cross-cultural adaptability and collaborative mindset.
• Arabic and Mandarin Chinese proficiency would be a plus.

WORK ENVIRONMENT

• Based in Riyadh, KSA .
• Occasional travel within the region or globally for events and company meetings may be required.