Marketing Manager

Overview
We are a busy, multi-site medical clinic in Eugene with approximately 100 employees, and we are seeking a Marketing Representative Manager to lead our organization’s marketing strategy and external presence. This role manages all forward-facing communication, digital platforms, and brand outreach, and will oversee one team member within the marketing department.

The ideal candidate is creative, strategic, detail-oriented, and comfortable working independently in a hybrid environment. This role plays a key part in shaping the public image of our clinic, growing community awareness, and strengthening patient engagement across all platforms.

Marketing Strategy & Branding

• Develop and execute a comprehensive marketing plan that aligns with organizational goals.
• Maintain consistent brand messaging across all platforms and materials.
• Monitor market trends, competitor activity, and community needs to refine strategic direction.

Digital & Social Media Management

• Oversee all social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Create and schedule engaging digital content that reflects our mission and services.
• Manage analytics and performance metrics to optimize outreach and engagement.

Website & Forward-Facing Technology

• Manage the clinic’s website, ensuring content is accurate, updated, and user-friendly.
• Coordinate with IT or external vendors for website improvements, security updates, and new feature implementation.
• Oversee SEO, online directories, and digital reputation (Google reviews, patient feedback, etc.).

Community & Provider Outreach

• Build and maintain relationships with community partners, referral sources, and local organizations.
• Represent the clinic at community events, health fairs, and outreach engagements.
• Coordinate marketing materials and messaging in support of new services, providers, or clinic initiatives.

Content Development

• Create high-quality written and visual content including newsletters, brochures, press releases, patient education materials, and internal communication as needed.
• Ensure all materials reflect a professional and patient-centered brand.

Project & Team Management

• Oversee one additional marketing team member, providing guidance, support, and performance feedback.
• Manage project timelines, communication schedules, and marketing calendars.
• Coordinate with leadership, clinicians, and operational teams to support internal and external initiatives.

Reporting & Performance Metrics

• Produce regular reports summarizing marketing activity, results, and recommendations.
• Track KPIs related to patient engagement, digital growth, community reach, and brand performance.

Skills

• Proven expertise in digital marketing channels including SEO, social media marketing, email marketing, and performance marketing.
• Strong knowledge of advertising sales strategies across various platforms such as Facebook Advertising and Google AdWords.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation and visual storytelling.
• Experience with WordPress and HTML to manage website content updates and landing pages effectively.
• Familiarity with analytics tools like Google Analytics to track performance metrics and derive actionable insights.
• Ability to conduct market research, analyze trends, and develop data-driven strategies for B2B (business-to-business) marketing initiatives.
• Excellent copywriting skills for crafting compelling messages that engage target audiences across multiple formats.
• Knowledge of e-commerce platforms and print advertising methods to support integrated marketing campaigns.
• Strong organizational skills in project management, budgeting, and coordinating cross-functional teams to meet deadlines efficiently. Join us as a Marketing Manager to energize our brand presence, innovate our outreach strategies, and inspire teams with your creative vision!

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Eugene, OR 97404