Marketing Manager

Locations: Ahmedabad

Position: Chief Marketing Officer (CMO)

Experience- 8 + years

Ctc- upto 30lpa - 50 lpa (depends on interview)

Working Days- 6 days

Position:

Objective: To lead and innovate the company’s marketing strategy, strengthen brand visibility, foster customer engagement, and drive sustainable growth through data-driven and creative marketing initiatives, ultimately achieving business targets.

Key Responsibilities:

1. Strategic Marketing Leadership

o Align marketing goals with overall business objectives, with a specific focus on achieving set business targets, such as revenue growth, market expansion, and brand reach.

o Develop a deep understanding of the Ideal Client Profile (ICP) and create strategic approaches to guide them effectively along the buying journey.

2. Revenue Growth and Business Target Achievement

o Own and be accountable for achieving marketing-driven revenue and growth targets, actively contributing to the company’s profitability and long-term success.

o Collaborate with sales and finance teams to set realistic, yet ambitious targets, ensuring that marketing initiatives are designed to meet these goals.

3. Brand Management and Positioning

o Develop and execute branding strategies that maintain positive public perception and support the achievement of business goals.

o Conduct regular brand audits to assess and refine brand positioning for competitive advantage.

4. Campaign and Budget Management

o Design and oversee marketing plans and campaigns aimed at meeting target metrics, such as lead generation, conversion rates, and customer retention.

o Manage marketing budgets to optimize spending and maximize ROI, adjusting resource allocation as needed to align with business priorities.

5. Market Research and Trend Adaptation

o Conduct in-depth market research to identify trends, opportunities, and challenges, using this data to inform marketing strategies aligned with revenue goals.

6. Customer Insights and Experience Enhancement

o Gather and share customer insights with leadership to ensure a customer- centric approach that supports business growth.

o Enhance customer experience across touchpoints, addressing pain points to increase satisfaction and loyalty.

7. Product Narrative and Storytelling

o Develop engaging narratives for products and services to clearly communicate value, increase product demand, and support sales targets.

o Tailor messaging for each stage of the customer journey to improve brand resonance and customer retention.

8. Social Media and Digital Strategy

o Drive social media strategies that not only build brand awareness but also convert leads, contribute to sales growth, and reach business targets.

o Manage content strategy across digital platforms to foster engagement and align with marketing objectives.

9. Performance Metrics and Analytics

o Establish and track KPIs that directly link to business targets, using data to optimize campaigns and ensure measurable contributions to the company’s growth.

o Regularly analyze marketing performance to ensure continuous

improvement and goal achievement.

10. Strategic Partnerships and PR Management

o Develop partnerships and manage PR to enhance brand reputation and visibility, supporting both brand positioning and revenue objectives.

o Respond to media inquiries and represent the company in public events to increase credibility and customer trust.

11. Event Planning and Representation

o Organize and participate in events with a focus on networking, lead generation, and customer engagement to help meet business targets.

12. Team Leadership and Development

o Lead a results-oriented marketing team, setting clear targets, fostering a high-performance culture, and ensuring the team’s alignment with business goals.

13. Innovation and Technology Integration

o Adopt new marketing technologies and approaches that increase efficiency, reduce costs, and help achieve revenue and market share goals.

14. Crisis Management and Brand Protection

o Execute crisis communication plans to protect the brand, ensuring minimal disruption to business targets and revenue growth.

Key Skills & Requirements:

• Strong expertise in brand management, marketing strategy, and campaign execution, with a proven record of achieving business targets.

• Exceptional storytelling and communication skills across all formats.

• Proficiency in data analytics, with a focus on metrics that drive revenue and track progress toward growth goals.

• Experience in cross-functional team leadership and strategic partnership development.

• Deep understanding of market trends, digital marketing tools, and CRM solutions to support a data-driven approach to meeting business objectives.

Thanks & Regards

HR. Jyoti Shah

9211711373

jyoti.shah@orbitouch-hr.com

Orbitouch Outsourcing Private Limited

Job Types: Full-time, Permanent

Pay: ₹3,000,000.00 - ₹5,000,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Application Question(s):

• How many years of experience do you have in Product Marketing?
• How many years of experience do you have in Growth Marketing?
• How many years of experience do you have in digital Growth?
• What is your current CTC in Lacs per annum?
• What is your expected CTC in Lacs per annum?
• what is your notice period?
• Are you currently residing in Ahmedabad or willing to relocate to Ahmedabad?
• How many years of experience do you have in Brand Marketing?
• How many years of experience do you have in Campaigns?
• How many years of experience do you have in Fintech Industry ?
• currently are you working in Fintech Industry ?

Experience:

• Marketing Manager: 8 years (Required)

Work Location: In person