Marketing Manager

We are a multi-campus cosmetology school in the Philadelphia metropolitan area. We are looking for a Digital Marketing Manager (remote position). You’ll be responsible for lead generation and branding.

Responsibilities:

• Oversee lead generation across social media, company websites, and other advertisement platforms
• Monitor performance metrics across SEO, paid advertising (Facebook Ads, Google Ads), Social Media, and CRM
• Meet goals for leads, with weekly reporting on performance metrics
• Help identify, select and manage marketing agencies/vendors to ensure implementation and performance
• Monitor reviews/comments on Google, Facebook, Instagram, and other social media platforms
• Generate ideas for marketing campaigns
• Manage our CRM (Velocify)
• Manage budgets for marketing campaigns
• Direct Social Media strategies
• Help Build and Maintain Websites as needed
• Assist with various projects