Marketing Manager

Education & Experience

· Bachelor's degree in Marketing, Business Administration, or any related field.

· 5+ years of proven experience in marketing leadership, preferably in retail, hospitality, or F&B.

· Strong expertise in brand management, digital marketing, and campaign strategy.

· Experience in organizing and coordinating company events

Required Skills:

· Ability to work in a fast-paced environment and support cross-functional teams.

· Strong organizational, creative, and communication skills.

· Excellent leadership, communication, and project management skills.

· Ability to analyze market trends and consumer insights to drive business growth.

· Skilled in developing and implementing promotional strategies.

· Proficiency in Microsoft Office and marketing software.

· Strong communication, organizational and multitasking skills.

· Strong knowledge of marketing principles and techniques.

· In-depth understanding of social media and web analytics.

· Strong ability to understand customer needs and preferences.

· Excellent interpersonal skills and ability to work effectively in a team.

· Creative, imaginative and critical thinking skills.

II. DUTIES & RESPONSIBILITIES

Develop and implement marketing strategies to grow business and evaluate effectiveness using Marketing standard metrics.

Develop a marketing plan covering monthly, quarterly, and annual activities and provide report to ensure that set marketing plan/strategies objectives are met.

Develop and implement a plan to improve and update all company's brand guidelines that will enhance brand recognition.

• Conduct market research and analyze industry trends to identify opportunities for revenue growth, product offerings, and increased sales.
• Manage and improve brand recognition and engagement by planning, developing, and executing integrated multi-channel marketing campaigns across ATL, BTL, OOH, and digital/social media platforms to effectively promote the company’s products and services.
• Ensure the success of marketing campaigns by effectively managing communications with stakeholders, internal teams, and external customers.
• Oversee the Marketing Team in managing all current and future social media accounts in accordance with the approved policies and standards on social media.
• Oversee the Marketing Team in managing company's digital communication channels, including WhatsApp, email, and telephone, and responding to customer queries and concerns.
• Lead, supervise, and support the Marketing Team across all brands to ensure effective execution of marketing initiatives.
• Manage Google Business Profile for all brands and utilize its features to enhance brand visibility and effectively promote products through strategic profile management.
• Lead the development and improvement of all company websites (including all brands and corporate websites) in collaboration with web developers and designers.
• Implement effective SEO strategies to enhance Google search presence and improve keyword rankings.
• Increase online visibility for all brands by managing and optimizing A, B, C listings across search engines and digital platforms.
• Manage online delivery platforms for all brands to ensure accuracy and efficiency.
• Monitor sales performance to ensure that marketing strategies are contributing to revenue growth.
• Identify and implement new marketing channels to expand the reach and impact of marketing campaigns.
• Develop, implement, and continuously improve policies, SOPs, forms and necessary documents for Marketing activities to enhance efficiency and effectiveness of marketing operations.
• Develop and implement marketing manuals to support franchising operations.
• Develop and implement clear menu and signboard guidelines to maintain consistency and brand alignment.
• Plan and execute menu launches, including LTOs, in collaboration with relevant departments.
• Monitor customer satisfaction through reviews and surveys, with a focus on continuous improvement.
• Represent the business at events and serve as spokesperson.
• Manage expenses in coordination with management by developing an annual marketing budget, cutting unnecessary costs, and cutting unnecessary expenses.
• Manage press and handle public relations strategies for the company.
• Strengthen and enhance the brand’s image and reputation through consistent messaging, strategic content management, creative collaboration across all media, and partnerships with social media influencers.
• Manage customer complaints and coordinate with relevant departments to resolve issues in line with approved policies and procedures.
• Manage the marketing side of the delivery partners (e.g., Talabat, TM Done, etc.) and coordinate with other departments (Accounts and Operations) as well as addressing customer complaints and concerns.
• Prepare marketing reports (weekly, monthly, annual) for all marketing activities, including customer complaints and suggest contingency plans if necessary.
• Perform any other duties assigned by the management.

نوع الوظيفة: دوام كامل