Marketing Manager

Barikat is looking for an experienced Marketing Manager to lead and execute our end-to-end marketing activities. This role is based in İstanbul.

QUALIFICATIONS

• Bachelor’s degree in Business Administration or Industrial Engineering (preferred),
• Min. 10 years of professional brand/category management experience in marketing,
• Experience and personal interest in technology, B2B, or SaaS categories is an asset,
• Demonstrated team management experience,
• Strong command of 360° marketing, covering both digital and traditional channels,
• Proven experience in corporate communications, PR, social responsibility projects, and event management,
• Background in account management, product management, and previous exposure to sales/business development rotations is considered a valuable asset,
• Strong analytical capability in campaign ROI measurement, budget management, and KPI analysis,
• Experience in agency management, project planning, and corporate communication processes,
• Excellent presentation skills, with strong command of executive-level reporting and communication.

JOB DESCRIPTION

• Collaborate with senior management to define company marketing objectives and translate them into annual/quarterly plans,
• Lead and coordinate the marketing team’s workflow; oversee execution quality, reporting, and alignment with departmental goals,
• Develop and implement marketing strategies for the company’s products, services, and affiliated brands,
• Manage all digital marketing activities, including social media, paid advertising, budget control, and performance optimization,
• Plan and supervise all advertising campaigns across digital platforms, ensuring proper setup, launch, and periodic performance tracking,
• Analyze daily/weekly/monthly campaign reports and define data-driven improvement actions,
• Oversee the creation, updating, and governance of corporate identity materials, marketing assets, email campaigns, and landing page content,
• Lead corporate communications, PR initiatives, social responsibility projects, and event-related marketing workstreams,
• Manage MDF processes and monitor cybersecurity vendor budgets (quarterly/half-yearly/annual) to ensure marketing alignment and ROI,
• Collaborate with HR to develop and execute employer branding strategies, supporting company-wide initiatives.

For detailed information on how your personal data is processed, you can review our "Candidate Information Note" at the following link:

https://www.barikat.com.tr/kvkk-bilgilendirme