Marketing Manager

PLAYDEN is Lahore’s newest and most exciting family entertainment destination — a modern, safe, high-energy playland for kids and families. We are looking for a creative and performance-driven Marketing Manager who can lead all marketing, branding, and promotional activities for PLAYDEN.

This is a strategic + hands-on role perfect for someone who loves entertainment, understands parents & kids as a target audience, and knows how to create campaigns that increase footfall, visibility, and revenue.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute annual/seasonal marketing plans and budgets.
• Conduct market research, competitor analysis, and trend tracking.
• Define KPIs and report campaign performance, ROI, and revenue impact.

Digital & Social Media

• Manage and grow PLAYDEN’s presence across Instagram, Facebook, TikTok, etc.
• Create & oversee photo/video content, reels, and engagement strategies.
• Monitor online reviews, ensure accurate listings, manage Google presence.
• Coordinate paid ads (Google, Meta, TikTok) aimed at families.

Advertising & Promotions

• Drive local marketing including radio, outdoor hoardings, community ads.
• Develop creative promotions (weekday deals, school campaigns, holiday events).
• Oversee design and production of marketing materials & in-center branding.

School, Influencer & Community Partnerships

• Build relationships with schools, corporates, mommy bloggers, community groups.
• Organize and promote special events, holiday activities, and weekend festivals.
• Represent PLAYDEN at community fairs and partner events.

Brand Management & Reporting

• Ensure brand consistency across all customer touchpoints.
• Analyze sales, campaign metrics, and customer behavior to optimize strategies.
• Manage marketing budget and vendor coordination.

Requirements

• Bachelor’s degree in Marketing, Business, Communication, or similar.
• 3–5 years experience in marketing (entertainment, retail, hospitality preferred).
• Strong command of digital marketing & social media management.
• Excellent written, verbal, and creative communication skills.
• Ability to work weekends/evenings for events.

Preferred Skills

• Familiarity with Canva / Adobe Suite.
• Experience in content creation (basic photography/videography).
• Passion for kids’ entertainment & family experiences.

Job Type: Full-time

Pay: Rs120,000.00 - Rs150,000.00 per month

Work Location: In person