Key Responsibilities:
Marketing Planning and Strategy
- Develop and execute a comprehensive annual marketing plan aligned with company goals, including brand positioning, pricing, and promotional strategies.
- Identify target markets, customer segments, and growth opportunities within the UAE and GCC regions.
- Plan and manage product launch campaigns, seasonal promotions, and trade show participation.
- Align marketing objectives with sales targets and production timelines.
Advertising and Promotion
- Design and manage marketing and advertising campaigns across online (social media, digital platforms) and offline (print, outdoor, events) channels.
- Create innovative promotional concepts to strengthen brand visibility and product awareness.
- Supervise the creation of marketing materials—brochures, videos, catalogues, and digital content.
- Monitor and evaluate ad performance metrics to optimize campaign results.
Market Research and Analysis
- Conduct regular market analysis to monitor trends, competitors, and consumer behavior.
- Recommend adjustments to strategies based on performance data and market insights.
Team Collaboration and Management
- Lead and coordinate with internal teams (sales, product development, and design) to ensure all marketing initiatives meet company standards.
- Manage budgets efficiently and report on the ROI of campaigns and marketing activities.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
- Minimum of 5 years in marketing management, preferably in automotive or manufacturing industries.
- Strong knowledge of marketing planning, advertising, and digital marketing tools.
- Excellent communication, leadership, and analytical skills.
- Fluency in English required; Arabic is an advantage.
Benefits:
- Competitive salary with performance bonuses.
- Career growth within a leading local manufacturing brand.
- Collaborative and creative work environment.
Job Type: Full-time
Pay: From AED3,500.00 per month
Work Location: In person