Marketing Manager

About Us

BetterInvesting is a non-profit organization that empowers individuals to become successful, long-term investors. For over 70 years, we've provided education, tools, and community support to help our members build wealth through intelligent investing strategies. With a focus on financial literacy and investment education, we're transforming how Americans approach financial independence.

Position Overview

We seek a results-oriented, analytically minded Marketing Manager to execute our marketing strategy and oversee day-to-day marketing operations. The ideal candidate will use data-driven marketing techniques to support member acquisition, retention, and engagement across our educational platforms and investment communities. This role will manage our team of on-staff and contract marketing professionals and collaborate cross-functionally with the education, technology, and member services departments. Reporting to the CEO, you'll be responsible for implementing marketing initiatives and ensuring consistent execution of our marketing programs.

Key Responsibilities

• Implement member lifecycle marketing programs, with a focus on improving conversion at key drop-off points
• Create and manage personalized email campaigns with dynamic content and behavior-based triggers
• Monitor member retention metrics and implement tactics to reduce churn
• Implement behavioral segmentation initiatives and track lifetime value metrics for different member segments
• Create and manage content marketing initiatives, including blog posts, educational resources, and thought leadership pieces that support member acquisition and engagement
• Develop and execute social media strategy across key platforms (LinkedIn, Facebook, YouTube) to grow audience and drive member engagement
• Execute SEO strategies and emerging GEO (Generative Engine Optimization) tactics to improve visibility in traditional search engines and AI-powered platforms
• Optimize website content for conversational and voice search queries
• Monitor and manage our online presence across search platforms and protect brand positioning
• Provide regular reporting on marketing performance, membership trends, and revenue metrics to support budgetary planning
• Execute pricing strategies and conduct A/B testing to optimize member acquisition and revenue
• Manage marketing budget and vendor relationships, ensuring cost-effective resource allocation
• Oversee and coordinate work of contract marketing professionals (designers, copywriters, specialists)
• Evaluate and manage marketing technology stack, recommending updates as needed
• Collaborate with leadership to align marketing execution with organizational goals
• Develop and execute social media strategy across key platforms (LinkedIn, Facebook, YouTube) to grow audience and drive member engagement
• Create and manage content marketing initiatives, including blog posts, educational resources, and thought leadership pieces that support member acquisition and engagement

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 5+ years of marketing experience, with at least 2 years in a management or senior individual contributor role
• Experience in SaaS subscription-based business models
• Strong analytical skills with demonstrated ability to use data to drive marketing decisions
• Experience with A/B testing and conversion optimization
• Proven success with customer segmentation and email marketing personalization
• Experience managing social media platforms and campaigns, with an understanding of platform-specific best practices and analytics
• Background in content marketing strategy and execution, including editorial planning and content performance measurement
• Familiarity with customer retention strategies and lifecycle marketing
• Working knowledge of SEO best practices and emerging GEO strategies
• Experience managing contractors or external marketing resources
• Proficiency with marketing automation platforms and CRM systems
• Strong project management and organizational skills
• Excellent communication and collaboration abilities
• Passion for financial education and empowerment; investment industry or personal investing experience valued but not required
• Non-profit experience preferred but not required

What Success Looks Like (within the first 12 months)

Successfully manage your team to:

• Deliver consistent, high-quality marketing execution
• Improve Average Lifetime Value through lead generation, lead conversion, and retention initiatives
• Increase engagement metrics
• Achieve measurable improvement in search visibility and organic traffic

Compensation & Benefits

• Salary Range: $70,000 - $95,000, commensurate with experience
• Performance-based bonus opportunities
• Comprehensive health, dental, and vision insurance
• 403(b) retirement plan with employer match
• Flexible work arrangements with some in-office requirements at the Troy, MI office
• Professional development allowance
• Paid time off and holidays
• Mission-driven work environment with national impact

BetterInvesting is an equal opportunity employer committed to diversity, equity, and inclusion in our workplace and the investment community. We encourage applications from all qualified individuals regardless of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, or veteran status.

To Apply: Please submit your resume, cover letter, and a brief statement describing your experience with member-based marketing and managing contract teams to position@betterinvesting.org with "Marketing Manager" in the subject line. Please include in your application experience with marketing technology platforms you've found most effective for membership organizations. Applications will be reviewed on a rolling basis until the position is filled.

Job Type: Full-time

Pay: $70,000.00 - $95,000.00 per year

Work Location: Remote