Marketing Manager

About More Retail Private Ltd (MRPL)

MRPL is one of India's largest and fastest-growing Omni Channel Food & Grocery retailers. MRPL is committed to building India's most customer-obsessed business with the world's best omnichannel food and grocery experience and all of this on a massive scale.

Purpose of the Role The custodian of this role is expected to integrate the brand marketing efforts and drive brand growth as a part of Reach/Frequency maximization across all platforms. The incumbent must have strong analytical and strategic skills and good experience in brand/ digital marketing to anchor this role.

Principal Responsibilities

1. To establish brand KPIs by focusing on communication – instore and out store.
2. She/ he is responsible in delivering the results for campaign communication effectiveness as per calendar
3. Develop robust media strategies for the overall MORE brand and its BU’s in line with the organizational objectives
4. Manage offline and online media for Hypermarkets, Supermarkets. Provide support on Omni.
5. Manage all marketing investments for the organization and provide a consolidated view.
6. Communicate effectively with many cross-functional stakeholders (BU Operations and Regional Marketing teams) to ensure full support from relevant teams in executing the brand strategy.
7. Stay ahead of the curve on innovations, best practices and latest trends on offline and digital media from brand management perspective
8. Daily, weekly and monthly reporting for all key metrics, experiments and Initiatives
9. Monitor and administer various analytics dashboards, reports and ensure they are in sync with business deliverables and different internal stakeholders.
10. Manage the end-to-end planning and implementation of MRPL performance marketing initiatives

Education & Experience:

1. Education: MBA in marketing from Tier 2 institute.
2. 3+ years experience in brand building and management
3. Need to be adept with media planning in both traditional and digital marketing, performance marketing and communication planning

Values

• Collaboration
• Customer Obsession
• Frugality
• Innovation
• Grit
• Integrity
• Growing Talent