Marketing Manager

Job Summary:

The Marketing Manager will be responsible for planning and executing marketing strategies to generate qualified leads, strengthen brand presence, and support sales growth for solar EPC rooftop and ground-mounted projects.

Key Responsibilities:Marketing Strategy & Planning:

• Develop and implement marketing strategies for residential, commercial, and industrial solar EPC projects.
• Plan annual and monthly marketing budgets and campaigns.
• Align marketing activities with sales targets and business goals.

Lead Generation & Digital Marketing:

• Drive lead generation through digital platforms (Google Ads, social media, SEO, WhatsApp, email campaigns).
• Manage website content, landing pages, and online inquiries.
• Monitor and improve lead quality and conversion rates.

Branding & Promotions:

• Build and maintain company brand identity across all platforms.
• Design and execute marketing materials (brochures, presentations, hoardings, site boards).
• Coordinate exhibitions, roadshows, and promotional events.

Market Research & Analysis:

• Study market trends, competitor activities, and government solar policies/subsidies.
• Identify new customer segments and marketing opportunities.

Team & Coordination:

• Manage and guide marketing executives, digital agencies, and vendors.
• Coordinate with sales and technical teams for campaign support and project promotions.
• Track campaign performance and prepare MIS and ROI reports for management.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 4–7 years of experience in marketing (solar/renewable energy preferred).

Skills Required:

• Strategic marketing & campaign planning
• Digital marketing & lead generation
• Branding & communication skills
• Market analysis & reporting
• Vendor & agency management
• Strong presentation & coordination skills

Job Types: Full-time, Permanent

Pay: ₹25,247.22 - ₹50,668.12 per month

Benefits:

• Cell phone reimbursement

Work Location: In person