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Marketing Manager
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Description
H&C Animal Health is hiring a Marketing Manager. The Marketing Manager will provide strategic direction and execution for H&C brands. This position requires strong decision-making and collaboration skills, analytical skills, attention to detail, and the ability to juggle multiple responsibilities and projects while meeting deadlines. This role balances brand-building (60%) and performance marketing (40%), driving both long-term brand equity and near-term commercial results.
Essential Duties and Responsibilities include the following. Other duties may be assigned:
- Responsible for developing brand strategies, developing long-term brand growth and expansion, implementing brand plans, and using various data to drive volume and profitability.
- Lead brand commercialization from inception to in-market execution and activation, including positioning, packaging, media, creative development, and agency management
- Identify market opportunities, research, and analyze consumer behavior, relevant industry trends, market needs, and new and unique opportunities for business growth
- Collaborate with cross-functional team on pricing, forecast, go-to-market strategies, and supply chain
- Partner with the sales team to grow relationships and collaboratively develop programs that drive sales and cohesive messaging
- Oversee the creation of promotional materials and content
- Manage digital marketing initiatives (social media, email, SEO)
- Analyze campaign performance and prepare reports
- Plan and execute events, trade shows, or webinars
- Support product launches and promotions
- Develop goals and measure ROI against key marketing programs and campaigns
Qualification Required
- Bachelor’s degree in marketing, business, or related field
- 3+ years of applicable CPG experience (or comparable experience)
- Basic understanding of regulated industries
- Ability to move between strategic thinking and tactical execution
- Self-starter with an entrepreneurial spirit with strong communication skills
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns, as well as Google Analytics, CRM
- Project Management Experience
Pluses
- Pet owner!
- Have pet or animal health experience
- Work in a small company
- Experience with graphic design or video production
- Knowledge of specific industry trends
Benefits
Pay range and compensation package
This position is eligible for company benefits including but not limited to medical, dental and vision coverage, life and short-term and long-term disability coverage, paid time off, 401K participation and company match, and more. The pay range for the position is $90,000-$125,000 based on experience.
Equal Opportunity Statement
CLA and H&C Animal Health is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
About H&C Animal Health
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