Marketing Manager

About Samasu Group

Samasu Group is a diversified multinational holding company with operations spanning digital technology, healthcare, pharmaceuticals, investments, and trading. Headquartered in Doha with offices in the UK and UAE, the group manages a growing portfolio of ventures across Africa, the Middle East, and Europe.

We are seeking a Marketing Manager to lead the marketing strategy and execution for our direct-to-consumer brands across Europe, the UK, and the US.

This role sits at the intersection of strategy, performance, and brand, working closely with e-commerce, creative, and digital teams. You will own planning, coordination, and optimisation of marketing activities while ensuring brand consistency and commercial impact.

Key Responsibilities

Marketing Strategy & Execution

• Develop and execute multi-channel marketing plans
• Coordinate paid advertising, content, email, and social campaigns
• Plan and support product launches and promotions
• Manage marketing calendars and campaign timelines

Performance & Growth

• Work closely with performance marketers on paid acquisition
• Monitor KPIs such as CAC, ROAS, LTV, retention, and revenue
• Analyse performance and adjust strategy accordingly

Brand & Content Oversight

• Ensure brand consistency across ads, website, and social channels
• Collaborate with creative and content teams on messaging and visuals
• Oversee influencer and UGC initiatives where relevant

Market Expansion

• Support expansion into new markets (EU countries, UK, US)
• Adapt messaging and campaigns to different regions
• Coordinate with local partners where required

Compensation & Benefits

• Competitive, tax-free salary package (based on experience).
• Opportunity to grow within a global group managing diverse ventures.

Requirements

• 4+ years experience in marketing for DTC or consumer brands
• Strong understanding of performance marketing and funnels
• Experience managing or coordinating paid ads teams
• Comfortable working with data and analytics
• Experience in beauty, wellness, or lifestyle brands is a strong plus
• Strategic mindset with hands-on execution ability
• Strong communication and stakeholder management skills

What We Offer

• Leadership role within a growing international brand group
• Ownership over marketing direction and execution
• Opportunity to shape brands at an early growth stage
• Clear path to senior marketing leadership as the group scales

Job Type: Full-time

Work Location: In person