FIND_THE_RIGHTJOB.
Marketing Manager
JOB_REQUIREMENTS
Hires in
Not specified
Employment Type
Not specified
Company Location
Not specified
Salary
Not specified
Who We Are
Fulcrum Real Estate Services, Inc. was founded to provide an owner-oriented, transparent, and holistic approach to property management. More than a service – at Fulcrum we take our agency relationship with our clients seriously and advocate for our clients’ best interests for the long term. If you are enthusiastic about creating positive working and living environments while embracing a collaborative leadership approach, we invite you to apply to learn more about Fulcrum!
Summary:
The Marketing Manager is responsible for developing and executing marketing strategies that drive property awareness, lead generation, and occupancy across a portfolio of residential and/or mixed-use properties. This role partners closely with operations, leasing, and leadership teams to ensure consistent branding, effective campaigns, and strong market positioning for each asset.
Essential Duties and Responsibilities:
Marketing Strategy & Execution
- Develop and implement marketing plans to support leasing goals, lease-ups, and stabilized assets
- Manage property-level and portfolio-wide marketing budgets
- Analyze market trends, competitive properties, and demographic data to inform strategy
- Track and report on marketing performance, lead sources, and ROI
Digital & Advertising Management
- Oversee digital marketing efforts including websites, SEO, paid ads, ILS platforms, social media, and email campaigns
- Ensure property listings, photos, pricing, and messaging are accurate and current across all platforms
- Manage third-party vendors such as advertising agencies, photographers, and branding partners
Branding & Content
- Maintain consistent brand standards across all properties and marketing materials
- Create and manage content including signage, brochures, floor plans, virtual tours, and community messaging
- Support rebranding efforts, renovations, and repositioning initiatives
Leasing & Operations Support
- Collaborate with onsite leasing teams to create effective leasing tools and campaigns
- Train onsite staff on marketing platforms, lead management, and brand messaging
- Support lease-up strategies, promotions, and resident retention initiatives
Reporting & Analytics
- Monitor KPIs such as traffic, conversions, occupancy impact, and cost per lead
- Prepare regular marketing reports for ownership and leadership
- Recommend adjustments based on performance data
Required Skills, Education, and Experience:
- Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).
- 3–5+ years of marketing experience, ideally in property management, real estate, or multifamily housing.
- Strong understanding of digital marketing, lead tracking, and CRM systems.
- Experience with ILS platforms (Zillow, Apartments.com, RentCafe, etc.), social media, and community marketing (Facebook Marketplace, Instagram, Nextdoor).
- Familiarity with property management software (Entrata, Yardi, RealPage, or similar) and lease-up/new construction marketing.
- Proficient with design and content tools (Canva, Adobe Suite), marketing automation (PERQ, ActiveDEMAND), and video/media platforms (YouTube, TikTok).
- Excellent written, verbal, organizational, and analytical skills; ability to manage multiple properties and priorities in a fast-paced environment.
- Creative mindset with a data-driven approach and experience in budgeting, lead engagement, and local search optimization (Google Business Profile).
Physical Demands:
- Prolonged periods of sitting at a desk and working on a computer.
- Frequent use of hands and fingers to operate a computer keyboard, mouse, and other office equipment.
- Occasional standing, walking, bending, and reaching required.
- Ability to lift, carry, or move items up to 15 pounds as needed.
- Visual acuity to review detailed financial records, spreadsheets, and computer screens.
- May be required to attend in-person meetings at different property locations, which can involve walking, driving, and occasional travel.
Compensation and Benefits:
The total compensation package includes eligibility for:
- Discretionary annual bonuses based on company and individual performance
- Monthly cell phone stipend of $55.00
Full-time employees are eligible for the following benefits:
- Medical
- Dental
- Vision
- Disability
- Basic and Supplemental Life/AD&D
- Flexible Spending Account
- Health Savings Account (if tied to Fulcrum’s HDHP)
- Retirement Plans (401(k))
- Paid Time Off
- Employee Assistance Program
- Continuing Education Assistance
Similar jobs
No similar jobs found
© 2025 Qureos. All rights reserved.