Marketing Manager

The Marketing Manager will primarily drive lead generation efforts across digital and offline channels, ensuring a consistent and high-quality lead pipeline that directly contributes to sales and revenue growth.

Key Responsibilities:

Lead Generation & Performance Marketing

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, SEO, and other paid/organic channels to maximize lead volume and quality.
• Track and analyze KPIs including CPL, CPA, CTR, ROAS, and conversion rates to ensure campaign effectiveness.
• Implement continuous A/B testing and campaign optimization to improve lead conversion and reduce costs.
• Collaborate with Sales to align campaigns with conversion goals and pipeline requirements.
• Introduce automation and tools to scale lead generation and improve efficiency.

Strategic Marketing & Planning

• Develop and implement marketing strategies focused on driving qualified leads aligned with company sales objectives.
• Monitor market trends, competitor campaigns, and regulatory updates in the UAE business setup sector to refine lead acquisition strategies.
• Assist in planning and managing budgets to ensure optimal ROI from lead generation activities.

Branding & Content Support

• Ensure marketing content (website, landing pages, social media, emails) is optimized for lead capture and conversion.
• Support content creation for campaigns that nurture leads through the funnel (e.g., email sequences, webinars, case studies).

Team Leadership & Collaboration

• Lead the marketing team with a focus on lead generation KPIs and accountability.
• Coordinate with Sales, Operations, and Customer Service teams to ensure seamless follow-up on leads.
• Conduct regular performance reviews and set KPIs for team members related to lead acquisition and conversion.

Client Acquisition & Retention Support

• Develop campaigns that attract new clients while supporting referral, cross-sell, and upsell initiatives.
• Analyze lead behavior and feedback to continuously improve targeting and messaging strategies.

Reporting & Analytics

• Provide detailed reports on lead quality, pipeline growth, campaign ROI, and acquisition costs to senior management.
• Use analytics and CRM tools to monitor campaign success and identify opportunities for scaling.

Innovation & Continuous Improvement

• Stay updated on the latest lead generation technologies, marketing trends, and AI-driven tools.
• Test and adopt new channels, partnerships, and strategies to expand lead sources.
• Ensure all marketing activities contribute to a high-quality, revenue-generating lead pipeline.

Education & Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum 2-3 years of experience in digital marketing, with proven expertise in lead generation.
• Prior experience in B2B marketing, preferably in UAE business setup, SaaS, or related industries.

Job Type: Full-time