Marketing Manager

Job description

Job Description: AI-Driven Marketing Manager

Position: Marketing Manager – AI Specialist

Reports To: CEO

About Us

Maker and Coder isn’t just adapting to the AI revolution—we’re leading it. As a disruptor in the Education and Technology sector, we empower our teams to leverage cutting-edge technology to redefine marketing. We’re seeking an AI-fluent strategist who thrives on turning data into growth—regardless of years on paper. If you live and breathe AI-powered marketing, you belong here.

The Opportunity

We’re building the future of marketing—and traditional experience metrics won’t limit us. You’ll architect campaigns powered by AI, turning insights into revenue while mentoring teams in AI adoption. Proven mastery of AI tools trumps years of experience for the right candidate.

Key Responsibilities

• AI-First Strategy: Design marketing plans where AI drives over 50% of decision-making (audience targeting, channel optimization, predictive budgeting).
• Generative AI Leadership: Use tools like ChatGPT, Claude, or Midjourney to rapidly prototype campaigns, personalize content, and automate over 70% of routine creative tasks.
• Automated Growth Engine: Build AI-driven workflows (HubSpot/Marketo + AI plugins) for hyper-personalized lead journeys that outperform human-managed campaigns.
• Predictive Analytics: Deploy AI tools (PowerBI, Tableau GPT, Google Analytics 4) to forecast trends and preemptively optimize spend.
• Competitive AI Scouting: Implement AI social listening (Brandwatch, Sprout Social) to steal market share through real-time sentiment hacking.
• ROI Obsession: Use AI attribution modeling to prove campaign impact—your tools must justify every dollar spent.

Qualifications That Matter

We prioritize skills over tenure.

Launch with Impact: You’ll have the opportunity to utilize cutting edge tools to launch AI-powered campaigns from concept to conversion—fast, measurable, and scalable.

Non-Negotiable AI Expertise:

Portfolio showing hands-on results using AI for:

• Audience segmentation (e.g., Apollo.io, Clearbit)
• Content generation (e.g., Jasper, Copy.ai)
• Campaign automation (e.g., Zapier + AI)
• Predictive analytics (e.g., Microsoft Clarity)
• Fluency in prompt engineering for marketing outcomes
• Demonstrated ability to replace manual processes with AI

Core Competencies:

Data storytelling that convinces executives

Agility to test and scale new AI tools in under 48 hours

Obsession with CAC/LTV ratios

Portfolio of academic or personal projects, if professional experience is limited

For Freshers:

Top 10% academic record in Marketing, Data Science, or AI fields

Certifications in AI marketing (Google, HubSpot, Coursera)

Publicly shareable AI experiments (e.g., GPT-driven ad campaigns, automated blogs)

Why Apply?

About Maker and Coder:

We are a Dubai-based edtech company specializing in robotics, coding, and AIoT kits for learners aged 7+ to university level. Our mission is to empower the next generation of tech leaders through hands-on learning and real-world applications. At Maker and Coder, you’ll be part of a team that’s shaping the future of education and technology.

We are the largest distributor and supplier for STEM educational kits, empowering learners from early school years to university level with hands-on interactive technology experiences. Our innovative range covers Robotics, AI, IoT , Electronics and Engineering design to inspire creativity , problem-solving and real world application of science and technology. With a strong global distribution network( US, Europe, Asia, Canada etc.), partnerships with leading educational institutions and a commitment to accessible, high quality learning tools, Maker and Coder has become the go to brand for educators, makerspaces, students, teachers and STEM enthusiast worldwide. Our MC 4.0 is a powerful, all in one STEM learning kit with the world's first touch screen stackable controller, enabling students to build and code in multiple languages ( C++ , Python , Arduino, ROS, Blockly , MATLAB), and innovate across robotics, IoT, and smart automation projects.

Impact-Driven Work: Your ideas and experiments will directly influence product development, marketing strategy, and learner outcomes across global markets

How to Apply

Prove you speak AI: Submit resume and 1-page AI portfolio to hr@ednex.me showing:

• Screenshots of campaigns built with AI
• Performance metrics vs. traditional methods
• Video explaining one AI automation you built

Freshers: Include academic transcripts and letters of recommendation from professors.

Industry

• Education Administration Programs

Employment Type

Full-time

Job Type: Full-time