Marketing Manager

JD - Marketing Manager – Nexzu Mobility Limited

Industry: Electric Cycles Manufacturing

Experience: 6–8 years

Work Location: Head Office (Mumbai)

Travel: PAN India, as per business requirements

Reporting To: Head – Sales / Business

Team Responsibility: Build & manage a small team (1–3 members)

Management Interface: Direct

About Us

Nexzu Mobility is an Indian electric cycles manufacturing company delivering reliable and sustainable mobility solutions. The company primarily serves B2B customers such as fleet operators, corporate, and institutional clients, while progressively expanding into B2C and dealer-led channels. Nexzu operates in a performance-driven, execution-focused environment.

Role Overview

The Marketing Manager will own demand generation, marketing execution, and sales enablement, with a primary focus on B2B marketing and responsibility to build scalable marketing capabilities for B2C and dealer/distributor channels.

This is a hands-on, execution-heavy role in a cost-conscious, ROI-driven setup, closely aligned with sales and business outcomes.

Key Responsibilities

A. Demand Generation & Funnel Ownership

· Own end-to-end lead generation and funnel performance in close coordination with the Sales team.

· Plan, execute, and optimize digital performance marketing campaigns with a clear focus on lead quality, conversions, and cost efficiency.

· Track, analyze, and report campaign performance through structured metrics and dashboards.

· Apply suitable AI-enabled tools across marketing workflows (content, analytics, campaign optimization, reporting) to improve effectiveness and productivity.

B. B2B Marketing

· Design and execute targeted marketing initiatives for:

o Fleet operators

o Corporate and institutional customers

· Enable sales through structured marketing support including:

o Pitch materials and presentations

o Campaign support and lead programs

o Case studies and reference content

C. Channel Expansion Support (B2C & Dealer)

· Drive and strengthen ongoing direct consumer and online sales initiatives.

· Develop marketing tools and frameworks required for a dealer/distributor-led model, including:

o Dealer marketing collateral

o POS and activation support

o Launch and onboarding assistance

D. Brand Visibility & Market Presence

· Ensure consistent and clear brand communication across all channels.

· Plan and execute events, exhibitions, roadshows, and market activations across key geographies.

· Maintain simplicity and clarity in messaging aligned with Nexzu’s product portfolio.

E. Agency & Budget Management

· Manage the appointed digital marketing agency, with clear deliverables and performance metrics.

· Ensure disciplined utilization of marketing budgets with measurable outcomes.

· Evaluate and optimize spend across channels on an ongoing basis.

F. Team Development

· Build and manage a small in-house marketing team (1–3 members) as business needs scale.

· Set execution priorities and oversee delivery and performance of internal resources.

G. Reporting & Governance

· Present marketing plans, performance updates, and insights directly to management.

· Work closely with Product, Operations, and Supply Chain teams to ensure marketing alignment with product availability and go-to-market plans.

Success Indicators

· Consistent generation of sales-qualified leads

· Cost-efficient marketing campaigns within defined budgets

· Timely and effective execution of events and market activations

· Marketing readiness for channel expansion

Qualifications & Experience

· Bachelor’s degree in Marketing, Business Administration, or related field

· MBA / PGDM in Marketing or General Management (preferred)

· 6–8 years of hands-on marketing experience, preferably in manufacturing, mobility, or B2B environments

· Strong exposure to digital marketing, analytics, and agency management

· Proven ability to work closely with sales teams and manage budgets

Ideal Candidate Profile

· Strong executor with commercial mindset

· Comfortable working in lean, growth-oriented organizations

· Data-driven, disciplined, and outcome-focused

· Willing to travel PAN India as required

This role offers the opportunity to build and scale marketing capabilities in a growing electric mobility manufacturing business, with direct exposure to business leadership and tangible impact on market expansion.

If you are passionate about shaping the future of sustainable mobility, we invite you to join us. Please send your resume to:

Email: hrd@nexzu.co.uk

Website: www.nexzu.in

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹700,000.00 per year

Benefits:

• Cell phone reimbursement
• Food provided
• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person