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Marketing Manager

Job Title: Marketing Manager

Department: Marketing
Location: Nagpur (with travel across regions)
Industry: Plastic Manufacturing – Pipes, Fittings & Water Management Products
Reporting To: Director / Head – Sales & Marketing

Job Purpose

The Marketing Manager will be responsible for building brand visibility, driving demand generation, supporting sales growth, and executing go-to-market strategies for Ganesh Gouri Industries across retail, project, plumbing, and distribution channels.

Key Responsibilities1. Brand & Product Marketing

Develop and execute brand positioning strategies for CPVC, UPVC, SWR, Column Pipes, HDPE, Water Tanks, and Plumbing Accessories
Ensure consistent brand identity across all marketing materials, dealer branding, and communication
Plan and launch new product introductions (NPI) in coordination with sales and production teams

2. Sales Enablement & Trade Marketing

Design dealer, distributor, plumber, and contractor schemes in coordination with sales
Create sales tools such as brochures, product catalogs, price lists, presentations, and comparison charts
Support regional sales teams with state-wise and market-specific marketing plans

3. Market Expansion & Demand Generation

Plan marketing strategies for new and underdeveloped markets (Tier 2 & Tier 3 towns)
Conduct market research on competitors, pricing, schemes, and customer behavior
Identify opportunities in retail, project, agriculture, and infrastructure segments

4. Digital & Communication Marketing

Oversee digital marketing activities including website, social media, WhatsApp marketing, and lead generation
Coordinate with agencies for creative design, content creation, and campaigns
Track digital performance metrics and optimize campaigns for ROI

5. Events, Exhibitions & Activations

Plan and execute dealer meets, plumber meets, product demos, exhibitions, and trade fairs
Manage on-ground activations including van branding, wall paintings, hoardings, and shop branding
Coordinate logistics, vendors, and budgets for all events

6. Budgeting & Performance Tracking

Prepare and manage annual marketing budgets
Monitor campaign performance and measure ROI
Prepare monthly MIS reports on marketing activities and outcomes

7. Cross-Functional Coordination

Work closely with Sales, Production, Quality, and Finance teams
Align marketing initiatives with capacity planning and sales targets
Act as a bridge between market feedback and internal stakeholders

Key Skills & Competencies

Strong understanding of manufacturing and building material markets
Experience in B2B and B2C trade marketing
Ability to plan and execute pan-India or multi-state marketing programs
Strong communication, presentation, and vendor management skills
Data-driven mindset with focus on growth and ROI

Qualifications

MBA / PGDM in Marketing (preferred)
Bachelor’s degree in any discipline (mandatory)

Experience

7–12 years of experience in marketing
Prior experience in pipes, fittings, building materials, PVC/CPVC, paints, cement, or similar industries preferred
Exposure to dealer-driven and influencer-driven markets (plumbers, contractors)

KPIs / Performance Metrics