Marketing Manager

Job Summary:

We are seeking a dynamic and experienced Marketing Manager with proven expertise in the Transfomers, Switchgear, Transformers allied products. The ideal candidate will be responsible for developing and executing marketing strategies to drive sales, enhance customer engagement, and expand market share in the electrical steel sector. The role requires deep technical knowledge of CRGO materials, customer needs in the transformer and electrical equipment sectors, and strong leadership skills.

Key ResponsibilitiesStrategic Marketing

• Develop and implement comprehensive marketing strategies for Power Transformers, Distribution Transformers, Switchgear (HT/LT), and allied products
• Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities
• Define product positioning, pricing strategies, and go-to-market plans

Business Development Support

• Work closely with sales teams to support tendering, EPC projects, utilities, DISCOMs, and industrial customers
• Assist in pre-bid marketing, technical presentations, and customer engagement
• Identify new markets, channels, and key accounts

Product & Brand Management

• Manage product portfolios, brochures, datasheets, case studies, and technical marketing material
• Coordinate product launches and promotional campaigns
• Strengthen brand visibility through exhibitions, seminars, and industry events

Digital & Communication Marketing

• Oversee digital marketing initiatives including website content, SEO, email campaigns, and LinkedIn outreach
• Develop thought leadership content related to power sector trends, energy efficiency, and grid modernization
• Ensure consistent brand messaging across all platforms

Stakeholder & Channel Management

• Build relationships with consultants, utilities, EPC contractors, OEM partners, and government bodies
• Coordinate with vendors, agencies, and internal teams for marketing execution

Job Type: Full-time

Pay: ₹60,000.00 - ₹80,000.00 per month

Work Location: In person