Marketing Manager

Role Overview

The Marketing Manager is responsible for planning, executing, and optimising marketing strategies to drive brand awareness, lead generation, and revenue growth. This role oversees campaigns, content, digital channels, and cross-functional coordination to ensure consistent brand positioning and measurable business impact.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement integrated marketing strategies aligned with business goals
• Plan quarterly and annual campaign calendars
• Identify target audiences, positioning, and messaging

2. Campaign Management

• Lead end-to-end campaign execution across digital and offline channels
• Manage product launches, events, and brand initiatives
• Monitor campaign performance and optimise for ROI

3. Digital Marketing

• Oversee social media, website, SEO, paid ads, and email marketing
• Drive lead generation and funnel optimisation
• Coordinate with agencies and performance marketing teams

4. Content & Brand Management

• Ensure consistent brand voice and visual identity
• Supervise content creation (blogs, videos, creatives, newsletters)
• Manage brand guidelines and storytelling

5. Analytics & Reporting

• Track KPIs such as traffic, leads, conversions, CAC, and ROI
• Prepare performance reports and insights
• Use data to improve marketing effectiveness

6. Team & Stakeholder Management

• Manage internal marketing team and external vendors
• Collaborate with sales, product, and leadership teams
• Align marketing efforts with business priorities

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 4–8 years of marketing experience
• Strong understanding of digital marketing channels
• Experience managing campaigns and budgets
• Excellent communication and project management skills

Preferred Skills

• Performance marketing experience
• Marketing automation tools (HubSpot, WebEngage, Zoho, etc.)
• SEO and content strategy knowledge
• Brand strategy exposure
• Experience in startups or high-growth environments

Core Skills

• Strategic thinking
• Campaign execution
• Data-driven decision making
• Content and storytelling
• Stakeholder management

Key Competencies

• Leadership and ownership
• Creativity with analytical thinking
• Problem solving
• Prioritisation and execution speed
• Collaboration

KPIs / Success Metrics

• Lead generation and pipeline contribution
• Conversion rates
• Campaign ROI
• Brand awareness metrics
• Customer acquisition cost (CAC)
• Marketing influenced revenue

Job Types: Full-time, Permanent

Pay: ₹12,396.27 - ₹58,814.18 per month

Work Location: In person