Marketing Manager

Job Summary:

We are seeking a motivated and experienced Marketing Manager to lead marketing initiatives within XPEL’s Dealership, Marine & Vision segment. The ideal candidate will be a seasoned marketing professional with a proven track record of success in demand generation, lead generation, and brand management across all marketing channels.

Core Duties

• Develop and implement strategic marketing plans for Dealership, Marine & Vision segment, in partnership with key stakeholders.

• Conduct market research to identify customer needs and market trends within Dealership, Marine & Vision segment.

• Design and execute marketing campaigns for Dealer & Retail segment.

• Manage cross-channel marketing campaigns across various platforms, optimizing performance based on channel-specific analytics.

• Create targeted marketing programs to engage and nurture existing customers, and to attract new customers.

• Develop detailed campaign briefs and timelines for marketing channel managers and creative teams.

• Conduct market analysis to identify opportunities and threats, adapting the marketing strategy accordingly.

• Manage all online marketing activities within Dealer & Retail segment in partnership with Digital Marketing Manager.

• Partner with Communications Manager to develop strategic communication plans for internal and external audiences.

• Maintain and enhance XPEL's brand identity and positioning within the Dealership, Marine & Vision segment.

• Work closely with other departments (i.e., sales, product management, etc.,) to ensure marketing strategies align with organizational objectives and market demands.

• Coordinate with sales teams to align marketing efforts with sales objectives.

• Measure and report the effectiveness of all marketing campaigns, using data to make informed adjustments as needed.

• Manage marketing budget efficiently, including forecasting and tracking of expenditures.

• May manage and/or assist with events base on location needs.

• Other duties as assigned by leadership.
  

Job Requirements

• 5-7 years of product/service/brand management experience. National/global level preferred.

• Possess a proven ability to increase brand awareness among multiple target groups

• Extensive strategy development experience

• Ability to travel up to 25%

• Prove track record of working across multiple departments and with outside partners

• Experience in traditional and non-traditional communication formats

• Strong digital experience. (web, social, advertising, influencers/ambassadors), as well as consumer digital strategy and tactical development

• Exercise excellent judgment and make recommendations that balance the needs of key stakeholders.

• Have a strong sense of urgency, integrity, and impeccable professionalism in representing the Brand and Company

XPEL is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.