Marketing Manager

About Experience Galesburg

Experience Galesburg (Galesburg Tourism and Visitors Bureau) is the official destination marketing organization for Galesburg and Knox County. We promote the community as a place worth exploring by highlighting history, local businesses, events, and authentic experiences.

From Abraham Lincoln’s legacy and the railroad to locally owned restaurants, shops, events, and creative energy throughout the community, Galesburg is full of experiences waiting to be discovered.

Our work helps visitors understand that a trip to Galesburg isn’t just about passing through — it’s about exploring all there is to offer. Tourism supports local businesses, strengthens community pride, and helps our city continue to grow.

Position Overview

Experience Galesburg is seeking a creative and motivated Marketing Manager to help tell the story of Galesburg and Knox County.

This role plays a key part in how our community is experienced by visitors and seen by the outside world. Through digital marketing, content creation, and storytelling, the Marketing Manager will highlight local businesses, events, and the everyday moments that make Galesburg unique.

Working directly with the Executive Director, you’ll lead the day-to-day marketing efforts of Experience Galesburg — from social media and website updates to visitor guides and community storytelling.

Who We’re Looking For

This is an exciting opportunity for someone looking to grow their marketing career while gaining operational leadership skills. We’re not just looking for someone to post on social media. We’re looking for a strategic storyteller and creative thinker who wants to make an impact. You should enjoy:

• Crafting engaging stories that connect people to real experiences
• Thinking creatively about how to showcase businesses, events, and the community
• Measuring the success of your marketing and adjusting strategies to achieve results
• Collaborating with local partners and making a visible difference in the communityIf you’re motivated by doing meaningful work, building a stronger community, and helping visitors fall in love with Galesburg, this is the role for you.

Responsibilities

• Develop and implement marketing strategies and campaigns aligned with organizational goals
• Collect data using Placer.ai, and create reports to share with community partners
• Collaborate with leadership to set marketing objectives and KPIs
• Write, edit, and schedule content for social media platforms (Facebook, Instagram, LinkedIn,Pinterest, etc.)
• Plan, schedule, and track email marketing campaigns (e-blasts, newsletters)
• Create blog posts, press releases, and website content
• Manage photography, videography, and digital asset libraries
• Assist with brochures, flyers, and other collateral materials
• Coordinate with local businesses, partners, and stakeholders for promotions and campaigns
• Attend events to capture marketing content and support community engagement
• Maintain consistent messaging and brand standards across all communications

Qualifications

• 2–5 years of professional experience in marketing, communications, or tourism
• Experience managing social media for an organization or brand
• Strong writing, copywriting, and storytelling skills
• Basic photography and video skills preferred
• Experience with Canva, Adobe Suite, or similar design tools preferred
• Proficient in Microsoft Office; WordPress experience preferred
• Strong organizational and project management skills
• Ability to work occasional evenings or weekends for events
• Valid driver’s license and reliable transportation
• Education: Bachelor's degree in marketing, communications, advertising, journalism, or relatedfield preferred

How to Apply

Submit your resume and a brief cover letter to director@experiencegalesburg.com explaining your experience and why this role excites you. Applications will be reviewed on a rolling basis.

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• Health insurance
• Paid time off

Work Location: In person