Marketing Manager

Fearlessly Forward - Build your future with New Way Trucks!

Continuing to move Fearlessly Forward New Way Trucks was founded in 1971 in Scranton, IA. Today, New Way Trucks has multiple refuse production and parts facilities throughout Iowa and Mississippi, with equipment operating in all 50 states, as well as Canada, Latin America, Asia, and beyond. We combine small town values with cutting-edge technology to deliver excellence in heavy manufacturing. Come build your future with us at New Way Trucks, apply today!

We are currently seeking a highly motivated and enthusiastic Marketing Manager to join the New Way team reporting to our Booneville, MS or Scranton, IA locations. The Marketing Manager is responsible for leading brand strategy, marketing execution, and team coordination to support business growth, dealer engagement, and recruitment efforts. This role oversees digital platforms, local marketing initiatives, and trade show execution while managing internal marketing resources and external partners.

Your Role in Our Mission:

• Own and maintain brand standards, guidelines, and messaging across all channels.
• Ensure consistency of brand execution across all business units and locations.
• Support strategic marketing initiatives aligned with company growth objectives.
• Oversee NewWayTrucks.com and parts website strategy, content, and performance.
• Partner with internal and external resources on website updates and improvements.
• Monitor digital engagement and identify optimization opportunities.
• Manage local media and advertising efforts in Scranton and Booneville markets.
• Lead recruitment marketing initiatives in partnership with HR.
• Coordinate dealer communications, promotions, and marketing support.
• Oversee planning and execution of trade shows and industry events.
• Coordinate dealer-facing materials and promotional campaigns.
• Ensure consistent brand representation across all events.
• Manage and develop internal marketing team members and external vendors.
• Prioritize workload, assign projects, and ensure timely delivery of marketing initiatives.
• Drive continuous improvement and efficiency within the marketing function.

To Perform this Job Successfully:

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 5+ years of marketing experience with increasing responsibility.
• Experience managing digital platforms, branding, and campaigns.
• Strong organizational and project management skills.
• Experience in manufacturing, B2B, or dealer networks preferred.

Why New Way Trucks?

• Midwest Values: Integrity, hard work, and community from the core of our operations.
• Innovation at Heart: We are committed to staying ahead of the curve and continually investing in technology and our people.
• Competitive Benefit Package: Competitive wages, comprehensive benefits, and opportunity for professional growth.

Are you ready to make a difference? Apply now!

This job description describes the general nature and level of work expected of a person assigned to this position. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. Employees may be required to perform any other job-related duties as requested by their supervisor.