About Guidewell Education

Guidewell Education is a mission-driven organization representing a family of successful legacy brands in the education sector. Our mission is to deliver best-in-class, transformational educational experiences and resources, guiding every student with empathy and expertise.

Our portfolio includes Applerouth Education (applerouth.com), Summit Educational Group (mytutor.com), ESM Prep (esmprep.com), ESM Prep |College MatchPoint (collegematchpoint.com), and Guidewell Global (guidewellglobal.com), among others. Together, we provide a comprehensive suite of services including academic tutoring, standardized test preparation, executive function coaching, college counseling, and summer enrichment.

Across our brands, we support students and families at every stage of their academic journey. Our team is dedicated to helping students define their goals, develop confidence in their abilities, and achieve their full potential.

About the Opportunity

The Marketing Manager is a key member of the Guidewell Education Marketing and Communications team. This role offers a unique opportunity to serve as a marketing generalist, supporting communications, campaigns, and content initiatives across multiple educational services brands in the United States and United Kingdom.

This is a highly execution-focused role, responsible for turning campaign ideas into well-organized marketing initiatives across multiple channels - building timelines, coordinating assets, writing campaign copy, and ensuring campaigns launch smoothly across brands.

Working closely with the Director of Marketing and cross-functional teams, this role helps coordinate marketing projects from concept through execution, supporting lead generation, brand visibility, and customer engagement.

• Supervisor: Director of Marketing
• Work Location: Remote; hybrid option available for candidates within close proximity to one of our offices
• Work Hours: 9:00 AM – 5:30 PM EST

Key Responsibilities

Campaign Planning & Execution

Support the planning and execution of multi-channel marketing campaigns, webinars, and panel events across multiple brands.

Responsibilities include:

• Translate campaign strategy into actionable project plans and timelines

• Build and maintain campaign plans and workflows in Notion

• Write marketing copy aligned with campaign messaging, including landing pages, emails, flyers, social posts, and event descriptions for CRM platforms

• Coordinate marketing graphics and creative assets

• Collaborate with the web developer to support campaign landing pages and updates

• Coordinate event setup within the CRM in partnership with Marketing Operations

• Track campaign execution across brands to ensure timely and accurate delivery

Marketing Channel Execution

• Email Marketing

  • Write and edit marketing emails supporting campaigns, webinars, services, and promotional initiatives

  • Coordinate email scheduling and distribution across brands
    

• Organic Social Media

  • Write social media posts aligned with campaign messaging

  • Coordinate supporting graphics when needed

  • Proofread and review posts prior to publishing

  • Publish posts across social media channels
    

• Paid Social Support

  • Coordinate creative assets for paid social campaigns

  • Assist with campaign approvals and scheduling

  • Support audience creation, targeting, and campaign optimization

Marketing Content & Collateral

Create and coordinate marketing materials supporting partnerships, campaigns, and events, including:

• Event and webinar flyers

• Marketing guides and informational resources

• Brochures and infographics

• Trade event and partnership collateral

Cross-Functional Collaboration & Workflow Management

• Collaborate with internal teams including Partnerships, Client Services, Academic Services, Counseling/Advisory Services, Marketing Operations, and Curriculum

• Coordinate marketing requests including copy, landing pages, and promotional materials

• Maintain organized workflows that improve marketing team efficiency and campaign execution

Qualifications and Skills

• 3+ years of marketing experience, preferably in campaign coordination, digital marketing, or marketing operations
• Strong organizational and project management skills, with the ability to manage multiple campaigns and timelines simultaneously
• Excellent marketing copywriting and editing skills, with experience writing for email, web, and social media
• Ability to coordinate marketing initiatives across multiple brands and stakeholders
• Detail-oriented self-starter who thrives in fast-paced, collaborative environments
• Strong communication skills and ability to collaborate effectively across teams

Technical Skills

• Experience working with campaign planning and workflow management tools, such as Notion, preferred but not required.
• Familiarity with tools such as Mailchimp, Canva, Webflow, Meta Business Suite, or similar platforms is helpful but not required.

Education

• Bachelor’s degree required

Compensation and Benefits

Salary: $65,000 – $70,000 annually depending on experience
Bonus: Up to 5% of annual salary based on personal and company performance

Benefits include:

• Company-sponsored medical, dental, vision, and life insurance
• Generous holidays and paid time off
• 401(k) with company match after one year
• Employee service discount

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